This Rakshabandhan, Bikano, the prominent FMCG food brand deeply rooted in the cultural ethos of Bikaner, Rajasthan, extended its heartfelt celebration of sibling love to the children of the “Sweet Home” orphanage in Najafgarh. The brand’s latest endeavor, a heartfelt continuation of its ongoing #PyarkaMeethaBandhan campaign, aims to spread joy, create meaningful connections, and advocate for adoption as a profound way to expand the bonds of family.
In the spirit of Rakshabandhan, a festival that signifies the enduring bond between brothers and sisters, Bikano took a heartwarming step by visiting the “Sweet Home” orphanage. The children residing there were treated to a day of joy, festivities, and camaraderie. The event saw the exchange of not only gifts and sweets but also the tying of rakhi threads, symbolizing a newfound bond of care and protection.
Mr. Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, shared his thoughts on the occasion, saying, “Rakshabandhan is a festival that beautifully encapsulates the essence of love, companionship, and protection. As part of our ongoing #PyarkaMeethaBandhan campaign, we believe in extending this celebration to every corner of society, especially to those who may yearn for the warmth of sibling love. Our visit to ‘Sweet Home’ was an enriching experience, and we are humbled to have shared the joy of Rakshabandhan with these wonderful children.”
Mr. Kush Aggarwal, Head of Marketing at Bikano, also expressed his sentiments, stating, “Love transcends blood relations, and the essence of Rakshabandhan is universal. With our campaign, we want to inspire not only the spirit of festivity but also highlight the potential of adoption as a means to create unbreakable bonds. Every child deserves love, care, and the joy of sibling companionship.”
The #PyarkaMeethaBandhan campaign, which began its journey last year, aims to touch hearts and kindle meaningful relationships while raising awareness about adoption as a profound act of compassion. The campaign’s latest installment portrays a touching narrative where a young boy’s wish for a sister to tie him a rakhi is fulfilled through adoption, reinforcing the idea that love knows no boundaries or limitations.
As Rakshabandhan’s festive fervor envelops the nation, Bikano’s commitment to fostering love, bonding, and compassion resonates deeply. The brand’s visit to the “Sweet Home” orphanage and the continued efforts of the #PyarkaMeethaBandhan campaign serve as a testament to the power of love and unity that binds us all.