Home News/PR Frito-Lay® and Rockstar® Energy Drink Announce Multi-Year Sponsorship of Leagues Cup Tournament

Frito-Lay® and Rockstar® Energy Drink Announce Multi-Year Sponsorship of Leagues Cup Tournament

by Food Drinks Innovation

Lay’s®, Sabritas®, Gamesa®, and Rockstar® Energy Drink will join forces to help fuel soccer fandom as official snacks and energy drink of Leagues Cup 2024

Lay’s®, Sabritas®, Gamesa®, and Rockstar® Energy Drink today announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX. This partnership further solidifies Frito-Lay’s and Rockstar’s commitment to the sport and enhances soccer fans’ viewing experience with a delicious lineup of salty snacks, cookies, crackers, and energy drinks.

This summer, the snack brands and Rockstar will fuel excitement around Leagues Cup and celebrate soccer fans across the two leagues through exclusive Lay’s packaging, in-stadium experiences and an exciting consumer sweepstakes. Beginning July 1, fans will have a chance to win tickets to matches across the country, as well as a grand prize of a trip and tickets to the Leagues Cup 2024 final.

“We’re proud to have Lay’s, Sabritas and Gamesa serve as official snacks for Leagues Cup and continue elevating this amazing sport throughout North America,” said Antonio Escalona, senior vice president and general manager, PepsiCo Foods North America’s Hispanic Business Unit. “As we see the passion for soccer or ‘futbol’ continuing to grow in North America and globally, we’re excited to bring more enjoyment to the game-watching experience with our lineup of snacks.”

To participate in the sweepstakes in July, fans can find Lay’s, Sabritas, Gamesa and Rockstar Energy Drink Leagues Cup displays at retailers nationwide and will be invited to scan the QR code for a chance to win. For more information on the sweepstakes, see Official Rules at www.kickitfortickets.com. Fans can also stay tuned to Lay’s on InstagramFacebook and X, and Rockstar Energy Drink on InstagramFacebook and X

“At Rockstar Energy, we’re thrilled to be a part of the Leagues Cup journey, especially coming off the heels of our recent ‘You Can Own Any Moment’ campaign,'” said Fabiola Torres, general manager and chief marketing officer of the energy category, PepsiCo. “As the official energy drink of the tournament, we’re not just fueling soccer fandom; we’re electrifying it and empowering a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves.”

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