ConsumerEngagement

In today’s fast-changing market, packaging has evolved far beyond its traditional role of protecting a product. It has become a key factor in influencing what people buy—especially Millennials and Generation …

A regular morning with a slice of bread could now come with an unexpected reward. Britannia Bread has rolled out its new campaign, ‘Har Slice Par Prize’, inviting people to …

Wow! Momo, the country’s leading QSR brand, has made a bold entry into the FMCG Cup Noodles segment with the launch of Wow! Noodles – a first-of-its-kind range of Desi-Asian …

Wow! Momo, the country’s leading QSR brand, has made a bold entry into the FMCG Cup Noodles segment with the launch of Wow! Noodles – a first-of-its-kind range of Desi-Asian …

Tetra Pak and Mengniu Group announce the launch of a limited edition Milk Deluxe Pure Milk range, customised with 30 different designs of masterpieces from Van Gogh and Monet. Packaged …

Danone has announced it is exploring a multi-year collaboration with Microsoft to integrate artificial intelligence (AI) throughout Danone’s operations. Through the collaboration, the companies intend to launch a Danone Microsoft …