ConsumerTrends

Rainy evenings and comforting snacks have always gone hand in hand. From crispy bhajiyas and samosas to packaged chips and sugary treats, monsoon cravings are a cherished part of the …

~ Targets 600 outlets over the next two years as it strengthens its presence across India’s organised tobacco-free paan category. Mast Banarasi Paan, one of India’s largest organised tobacco-free paan café …

Rooted in real goodness from ingredients like slow-simmered bone broth, white meat chicken, quinoa, beans and lentils, new Campbell’s Protein Soups provide a good source of protein and fiber – combining the delicious taste the brand is known for with the nutritional benefits people are looking …

Nestlé Confectionery brands, Aero and Milkybar have teamed up to give shoppers across the UK and Ireland a delicious collaboration, combining the classic bubbles of Aero with the creamy white chocolate of Milkybar to create the perfect treat …

Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …

Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …

Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit …

Quaker is bringing a new twist to its portfolio this summer with Quaker Oat Shake & Go, a dry oat shake mix with 16 grams whole grains per serving, delivering …

Nestlé has announced that it will remove artificial food colourings from all its food products worldwide by the end of 2026, becoming the first major global food company to implement …

India may still run on chai, but the country’s tea habits are becoming far more adventurous. From wellness brews and kombucha to fruit-infused ready-to-drink teas, consumers are increasingly looking beyond …