IndiaBeverageMarket

Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …

Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …

~A flavour-forward, easy-drinking spirit inspired by global trends and crafted for India’s evolving lifestyle occasions Penguin Overseas, a leading importer and distributor of premium spirits, has announced the launch of …

Vedica, Bisleri International’s premium beverage category from the Himalayas, has launched a new campaign film titled “Vedica – Life Full of Altitude,” a visually rich and emotionally resonant narrative that …

Prime Video and Coolberg announced their first-of-its-kind collaboration for Amazon’s upcoming Original series, Do You Wanna Partner, a quirky and vibrant story about two best friends who come together to begin their …