MarketingInnovation

Vedica, Bisleri International’s premium beverage category from the Himalayas, has launched a new campaign film titled “Vedica – Life Full of Altitude,” a visually rich and emotionally resonant narrative that …

Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its association with Mumbai Indians as the Official Style Partner for the season. Mumbai Indians are widely regarded as one …

Pulse candy, a popular brand from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate, has introduced India’s first-ever blow-controlled digital gaming experience called ‘Candy Day The Pulse Way: …

Tetra Pak and Mengniu Group announce the launch of a limited edition Milk Deluxe Pure Milk range, customised with 30 different designs of masterpieces from Van Gogh and Monet. Packaged …