Vikram Roller Flour Mills Limited (Vikram Mills) is strengthening its presence across hospitality, bakery, food processing and rice supply markets, while also increasing its reach in existing regions and expanding supply into newer markets. The company is focusing on deeper market penetration in existing regions while strengthening supply across newer markets.
The development comes at a time when hotels, organised food brands, bakeries, catering businesses and institutional food operators are increasingly looking for consistency, hygiene and standardised quality in both flour-based ingredients and staple food products used across products and services.
Vikram Mills currently manufactures products including Wheat Flour (Atta), White Flour (Maida), Rawa, Semolina (Suji), Broken Wheat (Dalia), Bran (Choker) and Basmati Rice. Over the years, the company has supplied products to businesses including Mother Dairy, Taj Hotels, The Leela, Crowne Plaza, Om Sweets and several other food and hospitality players.
According to industry estimates, demand for premium and standardised flour and rice products has increased steadily with the expansion of the food processing, bakery, hospitality and organised food service sectors. Businesses are also placing greater attention on sourcing quality ingredients as consumer awareness around food safety and nutrition continues to grow.
Speaking on the changing market landscape, Mr. Shubham Garg, Director, Vikram Roller Flour Mills Limited said, “Demand from organised food businesses and hospitality brands has increased steadily in recent years. Buyers today are paying closer attention to consistency, hygiene and product reliability. Alongside strengthening our manufacturing systems, we are also focusing on expanding our reach across markets where demand for organised staple food products, including flour and rice, is growing.”
The company said it has been strengthening its distribution and supply network across regions to improve market reach and service capabilities. Vikram Mills is also focusing on increasing its presence in markets where organised bakery, food service, hospitality and rice consumption demand have expanded over the last few years.
Apart from supplying household products, the company also caters to institutional and commercial buyers that require standardised flour and rice products in larger quantities. According to the company, maintaining consistency in processing and supply remains an important part of servicing such businesses.
Vikram Mills has continued to invest in manufacturing systems, quality checks and packaging processes. The company aims to maintain freshness, and uniformity across products. Vikram Mills also uses modern processing technologies to support large scale operations across categories.
With food processing and organised food retail continuing to expand in India, companies operating in staple food categories are witnessing growing demand from both retail and institutional segments. Vikram Mills said it will continue focusing on strengthening its market presence in line with changing industry requirements.
