Following its Delhi debut in 2025, Mark V strengthens its regional presence; the whisky blends select Indian grain spirits with Vatted Malt Spirit from Scotland
The Adie Broswon Group has announced the launch of Mark V Whisky in Chandigarh and Uttarakhand, further strengthening the brand’s presence across North India. Following its introduction in Delhi in 2025, the expansion marks another step in the Group’s strategy to widen its spirits portfolio across key regional markets. Inspired by courage, character and conviction, Mark V carries the tagline “Captain’s Choice” and draws inspiration from the values of honour, discipline and resilience.
The expansion comes as India’s whisky market continues to evolve, with consumers increasingly exploring brands that combine quality, craftsmanship and distinctive identities. With its positioning rooted in tradition and the spirit of valour, Mark V seeks to establish a stronger presence in the region while offering a differentiated proposition within the Indian Made Foreign Liquor (IMFL) segment.
Mark V is crafted using select Indian grain spirits and Vatted Malt Spirit from Scotland, delivering a bold yet refined drinking experience. The whisky opens with a pronounced oak character, followed by smooth notes of cream and vanilla, layered with hints of burnt chocolate and subtle tropical fruit. The combination creates a rich, well-rounded finish that reflects the brand’s emphasis on quality, balance and character.
The expansion also comes amid continued growth in India’s whisky market. According to data from drinks market consultancy IWSR, whisky consumption in India increased by 3.7% to 268.8 million nine-litre cases in 2025. The category is projected to grow at a compound annual rate of 3.6% through 2030, reflecting its continued significance within India’s spirits industry.
More than a whisky, Mark V represents a salute to courage and the enduring strength of the human spirit. The brand draws inspiration from the legacy of those who have served with honour, celebrating the fearless, the steadfast and the selfless. Rooted in the values of precision, discipline and timeless valour, Mark V seeks to create an identity that extends beyond the drinking experience.
Mark V is currently available in Delhi and is being introduced in Chandigarh and Uttarakhand in 750 ml, 375 ml, 180 ml and 60 ml pack sizes. The 750 ml bottle is priced at approximately ₹600–700 in Chandigarh and ₹850–900 in Uttarakhand.
