- In a QSR format, the restaurant offers multi-cuisine fare including an array of beverages and other products besides also hosting a sweet shop
- The new outlet is located at Mumbai Expressway
- Each outlet is spread over a 4000+ sq. ft. area and has a seating capacity of 110+
- In 2024, the company is to add 50 more outlets and also launch the Brand in UK & Australia
- On an average, Bikanervala restaurants see a staggering 1 crore footfalls in a month
Bikanervala, the country’s leading manufacturer of traditional Indian savouries and sweets, and that also provides a multi-cuisine experience at its dine-in outlets, continues its expansion with the grand opening of its latest outlets at the Delhi-Mumbai Expressway on Friday, June 7. The two new outlets marks another milestone for the renowned brand as it further solidifies its presence in the culinary landscape.
With a legacy spanning decades, Bikanervala has become synonymous with authentic Indian flavours and impeccable quality. In addition to its delectable range of sweets and savouries, the brand also offers a multi-cuisine dining experience at its dine-in outlets, catering to diverse palates.
Each outlet is spread over a 4000+ sq.ft. area and has a seating capacity of 110+
Mr. Shyam Sundar Aggarwal, Managing Director of Bikanervala Foods Pvt Ltd, expressed his excitement about the grand opening, stating, “We are thrilled to announce the inauguration of our new store at the Delhi-Mumbai Expressway. This expansion reflects our commitment to providing our patrons with unparalleled culinary experiences while staying true to our heritage.”
Notably, the company has plans to add at least 50 outlets in 2024.
“At Bikanervala, we understand that expansion is essential for business growth. By strategically opening our new store at a high-traffic location like the Delhi-Mumbai Expressway, we aim to tap into a new market segment and increase our brand visibility. This move not only strengthens our foothold in the industry but also creates opportunities for further expansion and revenue generation,” added Mr Aggarwal.
Mr. Suresh Goel, CEO of Bikanervala Foods Pvt Ltd, also shared their enthusiasm, stating, “The opening of our new store at the Delhi-Mumbai Expressway underscores our commitment to providing convenient access to our delectable offerings to travellers and locals alike. We are excited to introduce our esteemed patrons to a culinary journey filled with flavours and memories. Expansion is a key component of our marketing strategy. By strategically expanding our presence to busy locations like the Delhi-Mumbai Expressway, we will not only increase our customer base but also strengthen our brand presence in the market. Our goal is to leverage this expansion to drive customer engagement, foster brand loyalty, and ultimately propel our growth trajectory.”
On average, Bikanervala restaurants see a staggering 1+ crore footfalls in a month, a number which increases even further during festive seasons. The latest addition to Mumbai Expressway and the upcoming additions will be an enormous boost for the company’s overall business.
