Bisleri, India’s leading packaged drinking water, has forged a partnership with National Games 2023 as the Official Hydration partner. The 37th edition of National Games of India is taking place in Goa and is one of the most anticipated multi-sporting events in the country.
Commenting on this partnership, Mr. Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd., said, “Taking the #CarryYourGame campaign forward, our association with the 2023 National Games of India goes beyond cricket. This is our commitment towards reaching the grassroot level, and supporting athletes from across all genre of sports by underscoring the importance of hydration in peak human performance. Through such partnerships, we are continuing to dedicate ourselves to nurture Indian sports and talent.”
As the Official Hydration Partner, Bisleri will play a vital role in ensuring the participants and attendees stay hydrated throughout the intense competition. The association will be further promoted through strong digital content and on-ground, creating excitement among the youth.
So, stay tuned for an exciting edition of the National Games as Bisleri joins forces to celebrate the spirit of the sportsmanship and the vitality of staying hydrated for peak performance.