After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan’. The Bisleri’s X Jawan limited edition bottles will feature actors from all over India, including Shah Rukh Khan, Vijay Sethupathi and Nayanthara. These limited-edition bottles will be available across the country in 250ML, 500ML, 1 Litre, 2 Litres, and 5 Litres SKUs.
Commenting on this association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”
The Bisleri X Jawan limited-edition packs will be distributed nationwide in all general and modern trade outlets, which will see marketing activation of more than 70,000 retail outlets. It will also be available online through the Bisleri @Doorstep App.
‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023, in Hindi, Tamil, and Telugu languages.