The largest made-in-India burger chain, Burger Singh, is thrilled to announce the huge success of its multi-channel marketing approach in Kolkata. Since the last three months, the brand has strategically executed an impactful Below-the-Line (BTL) marketing strategy, to make their brand identity strong and visible. The brand has observed a substantial increase in both overall sales and daily orders.
They used several engaging activities in this approach. From eye-catching pole boards to engaging traffic booth branding, umbrella branding, influencer and social media marketing, and dynamic look walkers distributing enticing flyers. This concerted effort to engage with the local audience on a personal level has undoubtedly contributed to the brand’s success.
The impact of these activities has been nothing short of phenomenal. Comparing August to September, there has been a staggering 75% increase in daily orders and a 50% increase in net sales which showcases the growing popularity of Burger Singh in the hearts and taste buds of Kolkata residents.
Within this achievement, special mention goes to the Park Street outlet which is proudly standing as the flagship store for Burger Singh in the eastern region. This month alone, the Park Street outlet is set to achieve a net sale of 27 lacs, indicating its status as a culinary landmark in Kolkata.
Commenting on this remarkable success, Rahul Seth, co-founder of Burger Singh, expressed, “We are thrilled to witness the remarkable results of our substantial investments in the Kolkata region. It’s a testament to our commitment to bringing quality burgers to this vibrant community, and we’re grateful for the overwhelming response.”
Burger Singh remains committed to providing a delightful culinary experience to its patrons and looks forward to continuing its journey of culinary innovation and community engagement in Kolkata.