Cann, a pioneer THC beverage company transforming social drinking, is expanding its portfolio with the launch of “0MG” (pronounced OMG); the brand’s first-ever zero-THC line, made with a thoughtful blend of magnesium, electrolytes, L-theanine, and passion flower. Debuting in signature Cann flavor combinations, Blood Orange Cardamom and Lemon Lavender, the new line extends Cann’s flavor-first approach into more everyday moments and broadens how consumers can connect with the brand.
The 0MG line is a natural extension of Cann’s low-dose ethos, while maintaining its premium product standards, elevated taste profile, and unwinding effects. 0MG Blood Orange Cardamom and Lemon Lavender are formulated with functional ingredients including: passion flower (for a gentle wave of joy), magnesium (for a mood boost), electrolytes (for hydration, not hangovers), and L-theanine (which takes the edge off). Blood Orange Cardamom 0MG offers a delicious blend of citrus and sweet spices, made with premium blood orange juice. Lemon Lavender 0MG, one of Cann’s fan-favorite flavor combinations, is sweetened with agave for a bright, refreshing sip.
“Debuting a zero-THC beverage, and taking a successful play out of alcohol’s book, gives us the opportunity to reach more consumers where they’re already shopping, expands our retail distribution, and grows our awareness to new heights”, said Jake Bullock, CEO and co-founder of Cann. “This extension allows us to create something that remains true to the way people want to drink now – with or without THC.”
The strategic launch creates a new path for Cann’s continued expansion, including the ability to reach consumers nationwide – for the first time – while supporting broader retail availability. The new 0MG collection will be available on drinkcann.com on July 9th, with in-store availability rolling out in August.
