In line with shifting consumer preferences in India’s dairy and dessert space, CavinKare has forayed into the ice cream segment with the launch of a premium range under its Cavin’s brand. The rollout has commenced in Chennai, strategically timed to coincide with the peak summer season.
The new range introduces an infusion-led concept, combining ingredients such as fruits, chocolates, cookies, nuts, and traditional Indian sweets within the ice cream. This format is designed to elevate texture, flavour complexity, and overall indulgence, while delivering a parlour-style experience in a convenient take-home format.
The portfolio spans 72 SKUs across 24 flavours, organised into categories including fruits, dry fruits, mithai, chocolate, classic, signature, and candy. It features a mix of global and Indian-inspired offerings, from coffee variants with granules to traditional favourites like Rajbhog. The range has been developed over a period of 18 months as part of CavinKare’s strategic expansion into the premium dairy segment.
CK Ranganathan, Chairman & Managing Director, CavinKare, noted that the Indian ice cream market is undergoing a transition from a seasonal indulgence to a more frequent, experience-driven category. He emphasised that the Cavin’s launch aims to align with this shift by offering greater variety, richness, and novelty, while making indulgent, parlour-like experiences more accessible at home. He added that the initiative is intended not only to introduce a new product line but also to support the next phase of growth in the category and strengthen CavinKare’s presence in the premium dairy space.
Srivatsan Krishnamurthi, Business Head – Cold Chain, CavinKare, highlighted the evolving consumer focus on texture, inclusions, and multi-layered indulgence beyond just flavour. He explained that the infusion-led range incorporates real fruits, premium nuts, chocolates, cookies, and traditional mithai to deliver a richer consumption experience. With seven infusion categories, 24 flavours, and multiple pack sizes, the portfolio has been designed to cater to both individual consumption and shared occasions. He further noted that Chennai was selected as the launch market due to its extended summer and strong ice cream consumption patterns, with plans to expand into other major cities in subsequent phases.
Currently, the range is available in Chennai through Swiggy and Zomato, with a phased expansion planned across quick commerce platforms and retail channels. The products are offered in 100 ml, 500 ml, and 750 ml pack sizes, with prices starting at ₹89, targeting both single-serve and sharing formats.
With this entry, CavinKare steps into India’s highly competitive ice cream market, positioning its offering around premiumisation and experience-led consumption trends.
