With an impressive 64% share of India’s premium brandy market, Morpheus is the first brandy to become a national brand, with availability in 25 states.
Radico Khaitan Limited (“Radico Khaitan” or the Company), one of the largest IMFL companies in India, proudly announces that Morpheus Brandy has achieved sales of 1 Million cases for consecutive years. Named after the Greek God of dreams, Morpheus Brandy stands as a leader in the industry and the first premium brandy to reach this milestone. With the ‘Dare to Dream’ spirit, Morpheus Brandy has captured an impressive 64% share of the premium brandy market in India, further solidifying this remarkable achievement.
Crafted with meticulous attention to detail and an unwavering commitment to excellence, Morpheus Brandy has captured the imagination of brandy enthusiasts worldwide, redefining the drinking experience with an exotic, evolved, and euphoric journey that sets new benchmarks in the spirits industry. Building on the success of Morpheus XO Brandy, Radico Khaitan further expanded its brandy portfolio with a more premium extension, Morpheus Blue XO Premium Brandy.
“Being Radico Khaitan’s first brand in the premium segment, Morpheus Brandy has not only achieved remarkable success but also established itself as a trailblazer in the industry. Although Morpheus largely sells in the Southern states, it was always our vision to make it a national brand. With presence across 25 states, the dream has been realized as it is the first brandy to become a truly national brand. This milestone is a testament to our unwavering commitment to excellence and the enduring trust of our consumers,” stated Mr. Abhishek Khaitan, Managing Director, Radico Khaitan Limited.
“Morpheus Brandy embodies the ‘Dare to Dream’ spirit, and we are dedicated to upholding this legacy of excellence by continuously pushing boundaries and delivering exceptional experiences. Whether it’s celebrating a special occasion or unwinding after a long day, Morpheus Brandy offers a perfect blend to elevate your experience and create unforgettable moments”, he added.
Being exported to 27 countries, Morpheus has made its mark worldwide. Its unique bottle, inspired by an inverted Goblet Glass, makes each bottle a masterpiece, accompanied by a premium packaging. The blend is crafted with aged eau-de-vie from grapes, offering a richly layered, sterling XO blended brandy experience.
Accolades such as multiple Monde Selection Awards and other industry awards validate Morpheus Brandy’s leadership, both globally and locally. Its enduring appeal and exceptional quality make it a symbol of perfection and embodies the essence of ‘Dare to Dream’. The brand’s strategic marketing and consumer-centric packaging, highlighted by limited edition ‘Festive Packs,’ played a pivotal role in achieving the milestone of selling 1 Million cases for two consecutive years. Furthermore, through strategic partnerships with popular events like Devils Circuit, Lallantop Adda & India Women’s Summit, Morpheus Brandy reinforces its philosophy of ‘Dare to Dream’, encouraging individuals to embrace challenges with courage and determination.
