Nutella®, the hazelnut cocoa spread has delighted consumers for over six decades and is set to make its 60th year celebrations more memorable by celebrating the rich diversity of India’s iconic landscapes. Nutella® has introduced limited-edition landscape jars featuring some of the most popular landscapes of states across India.
The limited edition landscape Nutella® jars will be a lens to inspire consumers to appreciate and celebrate the beauty of India. With these jars, the brand aspires to take Indian consumers on a local culinary journey thereby captivating their hearts and palates.
Each jar is adorned with the vibrant and scenic beauty of 10 states namely Punjab, Kashmir, Uttar Pradesh, Maharashtra, Goa, Karnataka, Rajasthan, Tamil Nadu, Kerala, and West Bengal (Darjeeling). The landscape jars bring out the blissful combination of breakfast and scenic views in a unified manner. It showcases the versatility of the spread and the unbeatable taste of its unique pairing with the popular local food of each state. From the Appam of the serene backwaters of Kerala, the Poie of the picturesque beaches of Goa, Bakarkhani of the valleys of Kashmir, the Khooba roti of the desserts of Rajasthan and more, the combination of each bread/food with Nutella is a testament to the irresistible blend of traditional and modern flavours on the breakfast table.
Commenting on the launch of the new landscape jars, Zoher Kapuswala, Marketing Head, Nutella, Ferrero India said, “At Nutella®, we believe that food and landscapes form a distinctive identity. India is home to various iconic landscapes that are popular attractions for people all across the world. To make our 60th year celebrations more memorable and to make breakfast mornings more joyous, we have brought these special landscape jars to give consumers the perfect blend of food and their favourite landscapes. We hope with these jars, consumers appreciate the beauty of our country and the delightful feeling of eating Nutella® with the favourite food of each state. “
As Nutella® continues to celebrate 60 years of winning the hearts of consumers, it encourages them to try these recipes in the comfort of their homes. Consumers can get access to these recipes by easily scanning the QR Code on the landscape jars.
