Protinex, the flagship brand of Danone India, has launched its new Protinex sachet range, making protein intake more accessible and affordable for Indian consumers. This initiative aims to address India’s widespread protein deficiency by offering high-quality nutrition in a convenient, single-serve format.
Studies indicate that nearly 73% of adult Indian diets lack sufficient protein, with affordability and availability being key barriers to adequate protein consumption. Since protein is essential for bodily repair, maintenance, and sustained energy levels, Protinex’s sachets provide an easy, cost-effective solution for individuals looking to incorporate protein into their daily diet. These single-serve packs are designed for modern, fast-paced lifestyles, catering to working professionals, students, and homemakers who need a quick and nutritious boost. Easily dissolvable in milk or water, the sachets ensure a hassle-free way to meet daily protein requirements.
Commenting on the launch, Sriram Padmanabhan, Marketing Director of Danone India, stated, “Protein deficiency remains a pressing concern in India. At Protinex, we recognize the urgent need to bridge this nutritional gap with accessible and effective solutions. With the introduction of Protinex sachets, we are taking a step forward in making high-quality protein intake more convenient, thereby supporting India’s journey towards better health and nutrition.”
Available in Chocolate and Vanilla flavors, Protinex sachets provide 25 essential nutrients at an affordable price of Rs. 25 per pack. Ideal for consumption at work, between meals, or while traveling, these sachets ensure that individuals never have to compromise on their nutrition, no matter where they are.
