Home News/PR Raise Your Can to Victory: 12th Man Brewing State’s First Microbrewery to launch craft beers in a Can

Raise Your Can to Victory: 12th Man Brewing State’s First Microbrewery to launch craft beers in a Can

by Food Drinks Innovation

A new addition to the craft beer industry, 12th Man Brewing is an ode to all sports lovers. Founded by Tilak Gaurang Shah, this Maharashtra-based brand offers the state’s first canned craft beer. The brand is born from the passion and love for sports. 12th Man Brewing is a fusion of exceptional taste and unparalleled refreshment, which is meticulously brewed to enhance the excitement of sports viewing. With its crisp flavor and smooth finish, it serves as the ideal companion for fans cheering on their teams from the comfort of their homes 

This refreshing craft beer is unpasteurized and freshly brewed, being the state’s first microbrewery to sell in cans. 12th Man Brewing is set to revolutionize how sports enthusiasts enjoy viewing their favorite games at the comfort of their homes. The beer is available in three variants, Hefeweizen (INR 185 for 330ml) the iconic German Wheat Beer, that delivers typical flavors of clove with hints of banana and bubblegum; Indian Lager (INR 175 for 330ml) a light-bodied lager with a slight sweetness from the malt and herbal and floral undertones; Red Gose (INR 250 for 500ml) a beer introduced in the honor of the much-celebrated Manchester United footballer, Ole Gunnar Solskjaer’s historic visit to India. The 3-city tour was organized by Tilak for football fans to get a chance to interact one-on-one with a footballing legend. He plans to bring in more football legends including players from other widely followed football clubs like Chelsea, Arsenal and Liverpool. 

Speaking about the launch of the brand Tilak Gaurang Shah said “We are elated to launch 12th Man brewing, the brand born from the love of sports. While most people will relate 12th Man to the 12th Man in Cricket, the concept of 12th Man Brewing is far beyond that. 12th Man is a reference to the spectators watching the game in a stadium. The spectators are a 12th man to the home team by creating an atmosphere that intimidates away teams. Our brand is Maharashtra’s first microbrewery to launch beers in a can” 

Indulge in the freshly brewed, unpasteurized craft beers of 12th Man Brewing, and immerse yourself in the ultimate sporting experience from the comfort of your own home.

Available for patrons in Mumbai

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