India’s evolving beer landscape is welcoming a new international entrant with the arrival of NEVERMIND Wheat Beer, an imported-style premium wheat beer from Taiwan that combines contemporary design with an easy-drinking and refreshing profile. As consumers continue to gravitate towards premium experiences and global beer styles, NEVERMIND aims to introduce a smooth, approachable and flavourful wheat beer experience tailored to modern tastes.
Crafted in Taiwan using wheat malt, barley malt, aromatic hops and European ale yeast, NEVERMIND is brewed using top-fermentation techniques and remains unfiltered to preserve its natural haze, soft foam and velvety mouthfeel. Characterised by sweet malt aromas and delicate fruit and clove notes, the beer delivers a crisp, refreshing finish that offers more complexity than a conventional lager while remaining lighter and more approachable than heavier craft brews. The result is a smooth and flavourful pour that appeals to both seasoned beer enthusiasts and a new generation of consumers exploring international styles.
Available in a 330 ml can with 5% ABV, NEVERMIND is best enjoyed chilled between 6°C and 8°C. The brand has been conceived around the promise of “Smooth Haze. Creamy Foam. Refreshing Finish.”, reflecting its contemporary personality and easy-drinking character. Its striking Olo and gold packaging further reinforces the brand’s premium appeal while bringing a bold visual identity to shelves and social occasions alike.
The launch comes at a time when Indian consumers are increasingly embracing premium imports and experimenting with diverse beer styles. Positioned at the intersection of accessibility and flavour, NEVERMIND has been created for consumers seeking more character than regular lagers without the intensity often associated with craft beers. With a focus on bars, lounges, restaurants and premium retail channels, the brand aims to establish a strong presence across hospitality and nightlife destinations while catering to urban consumers who value authenticity, quality and memorable drinking experiences.
Commenting on the launch, Mr. Amit Goel, Director, Rad Elan, said, “NEVERMIND is more than just a beer, it embodies a carefree spirit, shared moments with friends and a contemporary lifestyle. As Indian consumers continue to explore premium imports and international beer styles, we believe NEVERMIND is uniquely positioned to appeal to those seeking flavour, quality and easy drinkability. Our vision is to create a brand that feels equally at home during social gatherings, casual dining experiences and vibrant nightlife occasions.”
With its smooth and refreshing profile, NEVERMIND hopes to carve a niche within India’s growing premium beer segment while bringing a contemporary wheat beer experience to consumers looking for something distinctive yet approachable.
NEVERMIND Wheat Beer will soon be available across India.
