As AI technology becomes part of everyday life, we’ve all seen it get a little weird. From confidently making up facts to enthusiastically agreeing with our worst ideas, these tech slip-ups are known as “hallucinations.” But at SNICKERS, we call them what they really are: hungry moments.
From Hungry Humans to Hungry AI: Introducing SNICKERS Hungr.AI
For more than 90 years, SNICKERS has reminded the world that You’re Not You When You’re Hungry. Now, SNICKERS is introducing Hungr.AI, embedding the iconic brand into tech culture by giving AI the satisfying solution we’ve given people, a SNICKERS bar. SNICKERSHungr.AI — the world’s first digital candy bar made specifically for artificial intelligence — will help satiate your digital assistant.
“SNICKERS has long been the remedy for out-of-character moments” said Ashley Gill, Brand & Content Vice President, Mars Snacking. “As generative AI becomes part of everyday life, we’re playfully reinventing the way SNICKERS connects with our fans in today’s culture. Whether it’s a person losing their cool or an AI chatbot consistently agreeing with you, the truth hasn’t changed: when you’re not acting like yourself, we believe you maybe just need a SNICKERS.”
How It Works: Feed the AI. Get a More Satisfying Response.
Next time your AI chatbot starts acting out of sorts, fans can take the following steps:
- Spot the hungry moment! If your AI seems to be acting too agreeable or out of sorts, maybe it’s just…hungry.
- Feed the AI: Visit snickers.com/hungr-ai to get your digital SNICKERS Hungr.AI bar and offer your AI assistant a byte when it’s acting out.
- Claim a Free SNICKERS: By engaging with SNICKERS Hungr.AI on Reddit or Snapchat, you can receive a free, real SNICKERS bar — packed with satisfying peanuts, caramel, nougat and milk chocolate — delivered straight to your door via DoorDash (for a limited only, while supplies last).
Offers are available on a first-come, first-served basis, exclusively for U.S. residents age 18 and older. A limited number of free SNICKERS bars are available during the promotional period from August 31 to September 20, or while supplies last. Just like humans, your AI is not itself when it’s hungry – so give it a SNICKERS.
For more information and to keep up with the latest SNICKERS news, follow along on Facebook, X, TikTok and Instagram.
