Twinings, one of the world’s oldest tea houses, has introduced its new packaging in India, marking an important moment for the brand. With a legacy of over 300 years, the refreshed packaging represents a new chapter in Twinings’ journey of tea expertise, innovation, and craftsmanship. While rooted in British heritage, the new design is created for today’s global consumer and reflects the brand’s evolution while staying true to its long-standing promise of quality and flavour.
The launch is made even more special by the presence of Stephen Twining, a tenth-generation member of the Twining family and Master Blender, highlighting the brand’s strong legacy and its commitment to the Indian market. The new packaging is designed to improve shelf appeal and make it easier for consumers to explore the range, with clearer information on tea origins, flavour profiles, and sensory notes for a more Seamless and engaging experience.
In India, Twinings offers a carefully selected range of its most popular blends, including English Breakfast, Earl Grey, Pure Green Tea, Chamomile, Lemon & Ginger, and Assam Second Flush CTC. For consumers who view tea as a mindful ritual, Twinings also presents its ultra-premium Orthodox loose-leaf teas, Assam Second Flush, Whole Green Leaf, and Darjeeling, in packaging that reflects their artisanal quality and depth.
While the packaging has been updated, Twinings’ high standards remain the same. Each blend is created by expert Master Blenders and Herbalists and is tasted several times from bush to shelf to ensure the right balance, aroma, and consistency. Today, Twinings teas are enjoyed in more than 120 countries, offering moments of comfort, energy, and calm across cultures.
Beyond tea, Twinings remains committed to responsible sourcing through its Sourced With Care programme, working closely with Rainforest Alliance Certified farms and the Ethical Tea Partnership to support farming communities and promote sustainable practices. As the brand strengthens its presence in India, the new packaging reflects Twinings’ enduring spirit, where heritage meets modernity, and every cup celebrates craftsmanship.
A new look. The same timeless Twinings promise.
