BeverageInnovation

The fruit wine seltzer brand is redefining mindful drinking with real fruit, 5% ABV, and just 40 calories per bottle. As Indian consumers increasingly seek lighter and more mindful drinking …

7UP®, part of the Keurig Dr Pepper portfolio of brands, is redefining the $5 billion lemon-lime category1 with its first evolution in over 15 years, with a lime-led reformulation at …

Zydus Wellness today announced the launch of Complan Powerplay, a ready-to-drink nutritional milkshake marking the brand’s entry into India’s ready-to-drink dairy beverages segment. The launch targets the nutritional needs of …

Mogu Mogu, the beverage pioneer behind the iconic nata de coco “sip and chew” experience, is expanding beyond a single-product beverage brand into the snacking category. Having introduced Mogu Mogu …

As Indian consumers seek locally inspired premium experiences, the company introduces a vodka crafted around one of the country’s most iconic native fruits; now available across Delhi, Haryana and Uttar Pradesh at …

Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …

Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …

Where India’s Finest Coffee Meets India’s Finest Single Malt Amrut Distilleries proudly unveils CaféX, a bold new Indian Single Malt that brings together two of Karnataka’s greatest crafts—world-class whisky making …

Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit …

Provides improved heat and light stability compared to the most used natural alternative while helping retain color on the noodle after cooking Oterra has announced the launch of two naturally-sourced …