As Indian consumers seek locally inspired premium experiences, the company introduces a vodka crafted around one of the country’s most iconic native fruits; now available across Delhi, Haryana and Uttar Pradesh at …
BeverageInnovation
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News/PRALCOHOLIC & NON ALCOHOLIC BEVERAGES
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News/PR
So Good Soju Enters Karnataka and Launches Three New Flavours as Demand for Korean Spirits Rises
Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …
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Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …
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Where India’s Finest Coffee Meets India’s Finest Single Malt Amrut Distilleries proudly unveils CaféX, a bold new Indian Single Malt that brings together two of Karnataka’s greatest crafts—world-class whisky making …
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Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit …
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Ingredient
Oterra launches liquid natural blue colors to give food and beverage brands a broader, brighter choice
Provides improved heat and light stability compared to the most used natural alternative while helping retain color on the noodle after cooking Oterra has announced the launch of two naturally-sourced …
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Have a Break, Have a KITKAT® Chocolate Drink – The World’s Most Iconic Break is Now Available in a Cup For decades, the KITKAT® break has been one of life’s …
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About The Show: An exclusive gathering of industry leaders, innovators, product developers, R&D professionals, procurement specialists, and business decision-makers from across the food and beverage sector. Designed to foster meaningful industry dialogue, …
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Mr. Parimal Shah, Founder, Cherise India Healthy living is often associated with balanced meals, regular exercise, and mindful habits. Yet one important aspect of wellness frequently goes unnoticed: the beverages …
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News/PRTrade Reports
From Adrak Chai to Peach Tea: Ready-to-Drink Tea Surges 109%, Peach tea sees 62x growth
India may still run on chai, but the country’s tea habits are becoming far more adventurous. From wellness brews and kombucha to fruit-infused ready-to-drink teas, consumers are increasingly looking beyond …



