Lay’s®, PepsiCo India’s popular potato chip brand, has expanded its regional innovation portfolio with the launch of Lay’s® Hot Chips Style Asian Fiery Chilli. Developed with the distinctive chilli-forward preferences …
FoodInnovation
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News/PR
PR Veteran Sowmya Iyer Starts New Venture, House of Lakshyam, Bringing Three Generations of Homemade Flavour to Every Indian Kitchen
After a successful 3-month pilot that served 500 customers pan-India, the home-grown spice brand built on her grandmother’s and mother’s recipes officially launches with its flagship Idli Molaga Podi Public …
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News/PRFood Safety & Regulations
GNT seeks U.S. FDA approval for safflower concentrate to expand plant-based yellow color options
EXBERRY® color supplier GNT has reached an important regulatory milestone after filing its safflower color additive petition with the U.S. Food and Drug Administration (FDA). The petition seeks approval for safflower-based …
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Mars Snacking is launching new product options in the United States without Food, Drug & Cosmetic (FD&C) colors. Starting this month, consumers will be able to find four fan-favorite brands …
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Emami Agrotech Limited (EAL), the branded foods business of the Rs. 30,000 crore Emami Group, has entered India’s rapidly growing packaged snacking market with the launch of WeMe, a digital-first …
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Global food and beverage giant PepsiCo has expanded its presence in the fresh food segment with the U.S. launch of Alvalle Gazpacho, a ready-to-eat refrigerated soup made from vegetables and …
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Globally renowned Spanish frozen yogurt brand smöoy has officially marked its entry into the Indian market with the launch of its first flagship store in New Delhi. Located at Greater Kailash-I, …
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SuperYou has announced the launch of SuperYou Power Puffs, the newest addition to its snacking portfolio. Designed for consumers who love bold flavours without compromising on better choices, Power Puffs …
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News/PR
Aashirvaad Launches Chana Sattu Across East India, Blending Tradition with Everyday Nutrition
Aashirvaad strengthens its portfolio with the launch of Aashirvaad Chana Sattu across East India. The launch aligns with the brand’s broader focus on building products that are naturally rich in …



