Anmol Industries Limited, one of India’s leading FMCG companies, participated in Rath Yatra 2026 in Puri, where its stall drew a large number of visitors during the nine-day festival. Beginning with the sacred Gundicha Yatra on July 16, the festival concluded with the Bahuda Yatra (Return Chariot Procession) on July 24 and saw millions of devotees arriving in Puri from India and other countries.
During the festival, visitors to the Anmol stall got an opportunity to sample the company’s products and interact with its team. Anmol also used the occasion to present its popular products as well as the latest additions to its portfolio to consumers coming from different parts of the country.
Top Royale and Top Treat remained the key focus products during Anmol’s activation at the Rath Yatra. The company also introduced Cream Fillo and marked its entry into the Indian Sweets category with Soan Papdi and Besan Laddu.
The new offerings were presented alongside Anmol’s existing product portfolio comprising Romanzo, the indulgent chocolate-layered delight; Swiss Roll, known for its rich, soft and creamy texture; Milk Made, the wholesome milky snack loved by families; 2 in 1, a classic sweet-and-salty biscuit enjoyed by consumers of all age groups; Butter Bake, cherished for its rich buttery taste and crisp texture; and Marie Plus, which received an enthusiastic response from consumers seeking a light, wholesome biscuit option.
The overwhelming response from devotees and visitors highlighted Anmol’s growing popularity across diverse consumer segments and reaffirmed the brand’s ability to bring its wide range of products closer to consumers during one of the country’s most celebrated cultural and spiritual occasions.
The response to both existing and newly introduced products also gave the company an opportunity to hear directly from consumers and understand their preferences more closely.
Speaking on the occasion, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited, said, “Being a part of Rath Yatra gives Anmol an opportunity to connect with people from different parts of the country on an occasion that holds immense cultural and spiritual significance. The encouraging response to our products gives us confidence to continue adding more choices to our portfolio and reaching consumers in different markets.”
Anmol Industries has been expanding its product range over the years while reaching out to consumers in different parts of the country. The company plans to continue participating in such occasions where it can meet consumers directly and familiarise them with both its existing and newly introduced products.
