Globally renowned Spanish frozen yogurt brand smöoy has officially marked its entry into the Indian market with the launch of its first flagship store in New Delhi. Located at Greater Kailash-I, New Delhi, the launch takes off with the brand’s India expansion. It brings the globally celebrated concept of functional frozen yogurt to Indian consumers. Established in 2010 in Spain, smöoy has established a presence in more than 15 countries worldwide.
The new store has launched a vibrant menu of frozen yogurt products which can be enjoyed in different flavours and serving styles. Customers can order the signature Frozen Yogurt Cone and choose from a wide variety of toppings, including sauces, fruits, chocolate, nuts, and other toppings, creating a unique experience with every visit. Adding to its functional dessert offering, smöoy also features its +protein yogurt, giving consumers an option that combines the indulgence of frozen yogurt with added protein. It focuses on offering products that are low in fat, high in fiber, and gluten-free, offering a lighter and more mindful way to enjoy dessert.
Aside from that, the dessert menu also includes freshly prepared waffles, crêpes, and a range of complementary offerings, catering to dessert lovers of all ages. The store reflects the essence of smöoy’s worldwide principles of quality, creativity, and customisation.
Speaking on the launch, Jose Manuel Guillen Martinez, CEO, smöoy International, said, “We are delighted to begin this journey in New Delhi, as India is an exciting market for smöoy’s global expansion. We look forward to introducing our signature frozen yogurt to Indian consumers.”
Sangeeta Nagar, Director, smöoy India, added, “The launch of our first-ever outlet is the beginning of a very exciting journey for smöoy in India. We are sure that the present-day consumers in India want experiences that combine quality with premium customisation. We are extremely thrilled to introduce a concept popular across the globe.”
The launch arrives as Indian consumers actively swap traditional sweets for high-quality, healthier options. Driven by changing lifestyle habits, this shift plays directly into smöoy’s strengths. The brand brings a proven international track record to New Delhi, centring its strategy on fresh preparation, low-fat, high-fiber, gluten-free recipes. Consumers can now enjoy a lighter alternative, especially with +protein yogurt, to traditional ice cream, proving that healthier dessert options do not have to sacrifice rich taste.
