Lotus Bakeries is thrilled to announce it has integrated the ice-cream category into its existing licensing agreement with Mondelēz International, opening doors to the leading pure play ice-cream manufacturer, Froneri. The strategic partnership between Lotus Bakeries and Froneri will allow the Lotus® Biscoff® brand to grow even faster in the ice-cream segment.
Since its international roll-out in 2019, Biscoff Ice-cream has delighted consumers with its crunchy Lotus Biscoff pieces and smooth Biscoff spread, in an irresistible combination with fresh cream. This unique taste sensation has been embraced by consumers across the US, UK, and EU, significantly contributing to the brand’s remarkable growth trajectory.
The success of Biscoff ice-cream over the past years has strengthened our confidence in the potential to expand our ice-cream portfolio to a global scale. To further explore this high-potential category with its specific market characteristics – such as logistics and specific retail dynamics – Lotus Bakeries is excited to partner with one of the largest global ice-cream players. Froneri’s expert position will enable increased market distribution, add deep knowledge in product development and allow for manufacturing and logistics efficiency by – amongst others – local production in key markets.
Starting in 2026, Froneri will be producing, marketing and selling Biscoff ice-cream in several European countries, gradually expanding to other countries in due time.
“Partnering with Froneri will unlock new opportunities for Biscoff®, allowing us to leverage their extensive expertise in product development, market insights, and industry-leading knowledge. This collaboration will strengthen our position in the ice cream sector, enabling Biscoff to grow into a global ice-cream brand. Moreover, introducing the Biscoff taste to ice-cream consumers worldwide will further boost our brand awareness and the ability of our own organization to focus on Biscoff cookies and spread globally.”
– Jan Boone, CEO Lotus Bakeries
The partnership is structured as a sub-license to Lotus Bakeries’ partnership agreement with Mondelēz International, announced on June 13, 2024. This agreement covers the manufacturing and sale of the Biscoff® cookie brand in India and introduces new chocolate products that combine the unique Biscoff taste and texture with Mondelēz’s iconic chocolate brands.
