Home News/PR Bold Flavors, unlikely duos: New Smirnoff Smash vodka soda brings an unexpected pickleball smashup to the Vegas Strip

Bold Flavors, unlikely duos: New Smirnoff Smash vodka soda brings an unexpected pickleball smashup to the Vegas Strip

by Food Drinks Innovation

Smirnoff Launches newest RTD with a Star-Studded Celebrity Pickleball Showcase and Fan Experience to Debut its Newest “Smash Hit” — Smirnoff SMASH Vodka Soda

While the world anxiously awaits Super Bowl LVIII, another fierce competition is set to take Las Vegas by storm. Smirnoff and the hip-hop superstar Saweetie are bringing bold flavors and duos to Sin City ahead of The Big Game to unveil NEW Smirnoff SMASH Vodka Soda to the world. Available in four deliciously daring flavors at just 100 calories each, the first-ever ready-to-drink vodka soda from the brand is poised to make a splash, errr, smash like never before.

The Official Vodka Sponsor of the NFL will host the first-ever Smirnoff SMASH Pickle Bowl, serving up America’s new favorite sport, pickleball, with an unexpected twist featuring some of the biggest names in their respective games and hosted by television host, journalist and cultural commentator Speedy Morman:

  • An iconic melody of flavors, TEAM WATERMELON LIME: Award-winning recording artist Saweetie and pop icon Lance Bass
  • Standing on business, TEAM RASPBERRY PEACH: NFL Legend Vernon Davis and NFL commentator, Kay Adams
  • Holding it down for TEAM PINEAPPLE ORANGE: Reality TV stars Scheana Shay and Brock Davies

That leaves one team up for grabs….

  • TEAM STRAWBERRY DRAGONFRUIT: a more unexpected collab than ever imagined

“Catch me repping Team Watermelon Lime this weekend at the other Big Game in Las Vegas,” says Saweetie. “Smirnoff and I are going to smash the competition this year. But enough of the talk, I’ll see you on the court.”

The inaugural Smirnoff SMASH Pickle Bowl will smash up your favorite celebrities in a tournament like no other on Saturday, February 10 from 2:30 – 4pm PT at RedTail located at Resorts World in Las Vegas. The star-studded showdown will bring together a roster of celebrity players to form duos repping the flavors of each new SMASH Vodka Soda.

“When Smirnoff invited me to bring some of my greatest plays from the field to the pickleball court, of course I couldn’t say no,” said NFL Legend Vernon Davis. “Just like Smirnoff’s new SMASH Vodka Soda, Kay and I are a dynamic duo on the pickleball court. Bottom line, we’re coming for the title.”

But that’s not all… Picklers and football fans can get in on the action too.

Smirnoff is welcoming those in Las Vegas (21+) to experience the Smirnoff SMASH Pickle Bowl – situated along the iconic Las Vegas Strip – and play a round or two of America’s new favorite sport before tasting the bold and delicious flavors of new Smirnoff SMASH Vodka Soda. The pickleball courts will be open on Friday, Feb. 9 – Sunday, Feb. 11 for fans to get in on the action, snag coveted Smirnoff swag, and savor the bold flavor of Smirnoff SMASH Vodka Soda.

“Our new Smirnoff SMASH Vodka Soda continues the legacy of unparalleled flavor innovation from the makers of the World’s No. 1 Vodka,” said Julie Yufe, SVP Rum & Vodka, Diageo. “Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit — we’re bringing together a star-studded lineup smashed up with America’s newest favorite pastime ahead of one of biggest events in sports!”

The NEW Smirnoff SMASH Vodka Soda variety pack will add more boldness and excitement to your game day celebrations. With a thrilling and unexpected collision of two bold flavors in one can and 100 calories each, Smirnoff SMASH Vodka Soda will be a SMASH hit at your next party or get together. Available in Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon Fruit, these gluten-free RTD offerings are sold in a variety packs, the suggested retail price is $17.99 per 12-pack, or $8.99 per 6-pack.

And the excitement doesn’t stop with the biggest stage in sports! Tune in to @smirnoff to see how Smirnoff SMASH Vodka Soda will debut a series of new spots, showcasing how when the unexpected comes together it inspires bold, flavorful hits at the coolest events all year long. Visit smirnoff.com to find Smirnoff SMASH Vodka Soda on shelves near you.

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