GNT will show visitors how plant-based EXBERRY® colors can provide the perfect choice for today’s health-conscious consumers at Gulfood Manufacturing 2023 (7-9 November, Dubai World Trade Centre).
Research carried out by McKinsey & Company in 2022 shows conscious eating is on the rise in the Middle East. Like their global peers, the region’s consumers are increasingly checking product labels and seeking out healthier options.
At Gulfood, GNT (Hall 6, Stand 641) will demonstrate how its portfolio of plant-based colors can help manufacturers create vibrant food and drink that matches up to demands for natural ingredient lists.
EXBERRY® Coloring Foods are edible food concentrates made from non-GMO fruits, vegetables, and plants using traditional physical processing methods. They are fully Halal-certified and qualify for the clean and clear label declarations that modern shoppers want to see.
Santhosh Thankappan, Sales Director at GNT Middle East, said: “Middle Eastern consumers are paying more attention to what they eat and drink as they prioritize their health and wellbeing. Our EXBERRY® concentrates make it possible for brands to create vibrant products using plant-based ingredients that shoppers know and trust.”
GNT will highlight how EXBERRY® is being used in a range of market examples worldwide as well as offering attendees the chance to sample a selection of colorful ice creams.
The company’s dedicated in-house experts will also be on hand throughout the event to provide insight and advice into how EXBERRY® can be used to support different project requirements.
Santhosh Thankappan added: “GNT is a global market leader in plant-based colors. We offer more than 400 clean-label shades covering the whole rainbow and they can be used in almost any food and drink application. Join us at Gulfood to find out more about how EXBERRY® can benefit your products.”
For more information about Gulfood Manufacturing 2023, visit: www.gulfoodmanufacturing.com
 McKinsey & Company ‘How to win in the Gulf’s dynamic consumer and retail sectors’ (September 2022)