Home News/PR Haldiram launches love for food with ‘Dhina Dhin Dha’ campaign

Haldiram launches love for food with ‘Dhina Dhin Dha’ campaign

by Food Drinks Innovation

Haldiram’s, the iconic brand that has won the hearts of millions with its delectable range of Indian snacks and mouth-watering dishes, announces the launch of its inaugural restaurant television commercial, “Dhina Dhin Dha”. This landmark moment marks the brand’s evolution into not just a leading giant in the packaged food and snacks segment but also as a cherished family & casual dining restaurant where moments of togetherness and happiness are celebrated.

“At Haldiram’s, we have always believed in creating moments of happiness through our culinary creations. ‘Dhina Dhin Dha’ is a celebration of those moments, of the joy that our food brings to millions of households across the globe. With this television commercial, we aim to showcase not just our products but also the heartwarming experiences that our customers share with their loved ones over a meal,” Neeraj Agrawal, director, Haldiram’s, said.


Haldiram’s dishes, all set to a jingle that embodies the spirit of ‘Dhina Dhin Dha’. The commercial captures the journey of flavours and emotions that Haldiram’s has been a part of for generations.

Haldiram’s has become a household name, not just because of its culinary offerings but also because it has evolved into a place where families and friends create memories together. The brand’s commitment to quality and authenticity has been resolute, making it the go-to choice for snacks and meals. ‘Dhina Dhin Dha’ is not just a television commercial; it is an invitation to experience the magic of Haldiram’s and relish the moments of joy that its food brings.

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