Home News/PR Mad Over Donuts Celebrates Inclusivity, Unveils Stunning Paintings by Atypical Advantage Artists Across Stores

Mad Over Donuts Celebrates Inclusivity, Unveils Stunning Paintings by Atypical Advantage Artists Across Stores

by Food Drinks Innovation

Mad Over Donuts has taken a remarkable step towards inclusivity and empowerment. In a heartwarming collaboration with Atypical Advantage, the country’s largest inclusive platform dedicated to generating livelihoods for differently-abled people, the gourmet donut brand has commissioned captivating paintings for its Powai and Colaba stores.

Tarak Bhattacharya, CEO of Mad Over Donuts, and Vineet Sariawala, CEO, Atypical Advantage, proudly unveiled the painting together with Shreya Gupta, the artist, at the Powai store. The beautiful pieces of art tell compelling stories through their vivid colours and intricate details. They enhance Mad Over Donuts’ fun, happy and cosy aesthetic, creating a warm and welcoming ambience in both stores. 

Shreya Gupta, the talented artist with a hearing impairment, has earned degrees in Fine Arts and Visual Arts, and has received awards for her creative paintings. Mad Over Donuts is partnering with Atypical Advantage to showcase artists like Shreya and promote diversity and inclusivity. With these paintings, the brand hopes to provide a platform for artists from Atypical Advantage to showcase their talents to a broader audience. 

Expressing his gratitude during the event, Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts, stated, “We are truly honoured to join hands with Atypical Advantage for this remarkable project. These lovely paintings symbolise our shared dedication to inclusiveness. We firmly believe that everyone deserves an opportunity to flourish, and these exquisite pieces of art serve as an enduring testament to the talent and unwavering resilience that exists within our community. We are grateful and so appreciative of the artists for their remarkable work!”

Mad Over Donuts invites customers to visit their Powai and Colaba stores to witness these exceptional paintings while biting into happiness. 

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