Home News/PR Mad Over Donuts Innovates the Donut Experience with an Interactive Augmented Reality (AR) Interactive Game!

Mad Over Donuts Innovates the Donut Experience with an Interactive Augmented Reality (AR) Interactive Game!

by Food Drinks Innovation

Mad Over Donuts (MOD), is once again at the forefront of innovation, with the launch of their latest AR Interactive game. This groundbreaking feature promises to transform the way customers interact with MOD’s iconic donuts, offering an unparalleled level of engagement and excitement. The AR filter is an interactive game which allows users to create a digital donut by choosing their favorite toppings and flavors. 

This AR game represents a fusion of donut craftsmanship and digital innovation. By simply scanning the QR code, customers are transported into an immersive environment where they can unleash their imagination and design their own mouth-watering donuts in a matter of seconds. 

Unlike anything seen before, MOD’s AR game goes beyond mere entertainment by allowing customers to interact with the process of creating their dream donut. Through a captivating game interface, to personalize their digital donuts with toppings, flavors, and decorations, all with just the tilt of their head . Customers also get to redeem a coupon code at the end of the interactive game session to make their experience wholesome.


“At MOD, we are always looking for ways to push the boundaries of creativity and technology, and we are thrilled to introduce our new AR game, which brings the joy of digital donut customisation directly to our customers’ fingertips that too in the form of an engaging gaming experience like never before,” said Tarak Bhattacharya, Executive Director and CEO at Mad Over Donuts. 

The AR game not only offers a fun way to interact with MOD’s products but also serves as a testament to the brand’s dedication to staying ahead of the curve in the ever-evolving landscape of digital experiences. Experience the future of donut gamification, with Mad Over Donuts’ cutting-edge AR now available at your nearest MOD stores.

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