The Meat production segment in India has seen massive growth in recent years. 6.3 million tons of meat is produced in India every year and is ranked 5th in the world in terms of production volume. Demand for meat is increasing eventually as they are very rich in protein and other nutrients such as riboflavin, niacin, omega-6 fatty acids, vitamin B6 and B12. India has the world’s largest population of livestock at about 515 million and the nation contributes 3% of the total meat production in the world. More than 65% of the Indian population is non-vegetarian and chicken and fish have the highest consumption rate. The per capita meat consumption in India is more than 4.9 kg. Consumers are preferring processed foods as the processes such as salting and smoking improve the taste and retain the qualities of the meat products. India exports more than 7,000 metric tons of poultry meat every year as it has the largest resource pool of animal castings and lower per capita meat consumption. India is currently exporting frozen meat to 60 countries. Malaysia, Egypt, UAE, Jordan, Thailand, and Yemen are identified as major buyers of Indian processed meat.
By Animal Type:
Sheep and goat
Cattle and buffalo
By Product Type:
By Distribution Channel:
Butcher shops and wet market
Hotels and restaurants
Retail and convenience stores
By animal type, the poultry meat segment is recognised as the largest sub-sector in India and is followed by beef/buffalo meat, goat meat, sheep meat and pork meat.The relatively low and competitive pricing of poultry as compared to other meat has increased the consumption of poultry products.
By product type, frozen meat offers more benefits compared to fresh meat, as it has a longer shelf life and there are fewer chances of microbial contamination. Meat processing industries are investing in cold chain infrastructure and technologies to increase processing levels. The production of canned meat is cost-effective but it is growing at a moderate level as it offers less nutritional content compared to frozen and fresh meat.
By distribution channel, For processed meat products, supermarkets and hypermarkets are the most preferred retail channels across the globe. The availability of a variety of products and flavours under one roof has made supermarkets as the first priority to purchase processed meat products. The commercial segment has dominated the processed meat market due to the increased popularity of fast food chains such as KFC, Mcdonalds, Burger King, Dominos, etc.
Advantages of Starting The Meat Processing Industry in India:
Huge consumer base as 65% of Indians are non-vegetarians.
A wide array of opportunities are available as India produces more than 5.3 million metric tons of meat every year.
Low labour costs and manufacturing costs.
Huge export opportunities. Malaysia, Egypt, UAE and Iran are recognised as the major destinations for Indian meat processing industries.
Favourable government policies.
Due to the influence of western food culture, new opportunities have opened up in India for pork and beef dishes.
Factors Driving The Market:
Rising demand from consumers as meat products are rich in protein and other essential nutrients.
Various seasonings, spices, and marinades increasing the taste of packaged meat products have made consumers prefer processed meat.
The working population and people having busy lifestyles are preferring frozen and canned meat products.
Key Market Trends:
Demand for organic product variants that are free from antibiotics, preservatives and GMOs is increasing at a rapid pace.
Huge demand is created for pork and beef products due to the influence of western countries.
Working population having hectic lifestyles are preferring frozen, canned and pre-cut meat products.
Ready-to-eat meat products such as sausages, smoked meat, bacon and beef jerky are trending.
Rising Demand For Organic Processed Meat Products:
The usage of synthetic agents such as nitrates may increase the risk of cancer. Hence consumers are preferring meat products that are free from antibiotics and chemical residue foods. Hence celery powder is now used as a replacement for synthetic preservatives to increase the shelf life of packaged meat. It has been certified by the US department of agriculture that celery powder and cherry powder serve as the best option to replace nitrates and nitrites. Meat processing industries are supporting the trend by procuring meat from organic certified farms.
The per capita consumption of meat products is increasing significantly in India due to the adoption of a non-vegetarian diet to gain adequate protein and other essential nutrients. Value-added meat products provide convenience to consumers by minimizing preparation time and reducing cooking time. Also, consumers are shifting towards packaged meat products to experience different tastes and flavours. Processing of meat helps in the utilization of a variety of carcasses, cuts and other byproducts. Most importantly, the processing of meat facilitates exports and also promotes entrepreneur ventures resulting in the generation of employment opportunities. If you are looking to start and scale up the meat processing industry, contact SolutionBuggy and get all the services under one roof.
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