Home Trade Reports Wrap It Up: Unleashing the Flavor Revolution with Burger Wrap Papers

Wrap It Up: Unleashing the Flavor Revolution with Burger Wrap Papers

by Food Drinks Innovation

The global burger wrap paper market is worth US$ 993.5 million in 2024 and is anticipated to reach US$ 1,442.5 million by 2034. The demand for burger packaging papers is expected to rise at a CAGR of 3.80% from 2024 to 2034. The market is likely to expand due to the growth for protective wrapping papers and packaging industries. The burger wrapping paper industry has potential for growth due to increasing marketing trends and supportive development programs.

Key Market Highlights

·         Demand for Burger packaging paper Grew As A Result Of the Success of Food Delivery Services

The Fast food wrapping paper market has experienced significant growth due to the rising demand for fast food in both in-store and online orders. Fast food chains have been using a variety of paper materials not only to ensure the safety and healthiness of the burger but also to create new branding opportunities. However, in 2020, several fast food chains in urban and semi-urban areas had to close down or downsize their operations due to the pandemic. This, coupled with a labor shortage, has made it challenging for sales to grow, resulting in a massive decline in the demand for burger wrapping papers. As economic activities picked up, restaurants and fast-food chains started attracting more consumers, leading to a rebound in sales in the burger wrap paper market.

Food chains will use their packaging more and more in the upcoming years to establish their distinct brand positioning and increase brand visibility. These businesses will have more options for their wrapping paper as the amount of paper manufactured increases. Since safe procedures are in place and people may now dine out, burger consumption is rising in both urban and rural locations. As a result, the market for burger wrapping paper has experienced significant expansion.

·         Expanding Demand for Reusable Packaging to Drive the Burger Wrap Paper Market

The demand for reusable packaging, including burger wrap paper that can be used multiple times, is on the rise. This can be attributed to several factors, such as a growing need for eco-friendly packaging and a decrease in the use of plastic packaging. Typically, reusable packaging is made from sturdy materials. The surge in popularity of reusable burger wrap paper is, therefore, a significant development in the market for burger wrap paper, which will have a positive impact on its growth.

It is a notable attribute that food service disposables such as polystyrene and polypropylene food wrappers do not quickly decompose, and as a result, they contribute to environmental pollution. To address this issue, vendors in the market have developed food packaging solutions utilizing recyclable raw materials and environmentally friendly products, such as food packaging paper. This type of packaging has become a popular choice for edibles due to its eco-friendliness and cost-effectiveness, as it is easier to recycle than other materials like metals and plastics. Given the increasing restrictions on plastic products and the ban on single-use plastics, it is expected that the demand for sustainable food packaging solutions will drive the growth of the burger wrap paper market in the coming years.

Consumption Analysis of the Burger Wrap Paper Market

·         Major fast-food restaurants have started using Takeout food packaging for their products. Among all fast food wrapping paper, the burger industry holds the largest share, accounting for more than one-third of the global market. Takeout food packaging papers are widely used to package millions of burgers sold worldwide daily. These fast food chains are taking steps to reduce packaging waste and pollution caused by Takeout food packaging products.

·         The burger wrap paper market on a global scale is currently experiencing a number of emerging developments. Among these developments is the increasing need for environmentally friendly and sustainable packaging options, which is driving up demand for biodegradable and compostable wrapping paper. The rise in online meal delivery services is the leading cause of the current vogue, making packaging necessary to maintain food quality and temperature control while it is being delivered.

·         The use of custom-printed wrapping papers with branding or promotional messages is another trend that is now gaining traction. This technique may be used to improve brand visibility and consumer interaction. Continuous technical progress in packing materials has resulted in enhanced insulating qualities or antimicrobial coatings that tackle food safety issues.

·         The global market for burger wrap paper is very competitive because there is an abundance of fast-food wrapping paper available due to the growing number of manufacturers in each location. Fast food establishments are taking green measures to lessen the pollution and waste that comes with using plastic for packaging. Possible nations where the consumption of fast food is rising more quickly and could provide enormous growth opportunities for both domestic and international companies.

·         The global market for burger wrap paper is experiencing growth obstacles due to worries about hygiene, which has caused a notable decline in burger demand since the COVID-19 pandemic. For a lengthy period, certain fast-food restaurants in urban and semi-urban areas of the country were compelled to close in 2020. The need for workers plunged things and made it more difficult to increase sales. Burger wrap paper demand has significantly decreased as a result of this. In addition, the requirement for more skilled labor and growing costs for raw materials are expected to constrain market demand.

Country-wise Insights

Growing popularity of takeaway and delivery services for fast food in the United States increases demand

The burger wrap paper market in the United States is expected to grow at a 2.50% CAGR through 2034. The market has grown as a result of the growing popularity of fast food delivery and takeout services, many of which include wrapping paper in their meal packages. Customers find it easier to regularly use these wrappers because of the speedy meal delivery mechanisms. Moreover, the increasing demand for burgers presents opportunities for candy packaging producers to serve customers with certain dietary requirements by creating customized products that suit their preferences. Foodservice industry innovations, such using wrapping paper in large-capacity commercial kitchens, expand the market and boost product sales in a variety of food service categories.

Growing consumer preference for artisanal and customized burgers is driving the United Kingdom Market

Through 2034, the United Kingdom market for burger wrap paper is anticipated to grow at a compound annual growth rate of 2.70%. Gourmet and specialty cafés have been serving artisanal and customized burgers, and as a result, they are using more premium wrapping sheets, which enhances the products’ presentation and marketability. Moreover, the increasing demand for artisanal food packaging, especially from small-scale, premium food producers, is driving uptake of customized Takeout food packaging materials that provide a unique and branded packaging experience.

Germany’s Market Revenue Is Being Boosted By the Expansion of Packaging Services and Direct-To-Customer Sales Channels

Through 2034, the German burger wrap paper market is projected to grow at a CAGR of 1.90%. Food service companies can now reach a wider audience and encourage direct customer interaction thanks to the increased availability and accessibility of single-use food packaging materials brought about by food packaging services and direct-to-customer sales channels. In addition, Germany’s commitment to sustainable tourism initiatives promotes utilizing biodegradable and ecologically friendly food packaging materials by the nation’s environmental stewardship standards and the growing demand for sustainable hospitality practices.

Growing Number of Budding Startups Supporting India’s Market Expansion

The demand for burger wrap paper in India is expected to grow at a rate of 5.90% CAGR through 2034. This growth is driven by the emergence of new food startups and home-based culinary businesses, which require food wrapping paper sheets as essential items for small-scale food production and catering. This aligns with the Indian government’s ‘Make In India’ strategy.

Furthermore, the expanding hospitality and catering industry in India is contributing to the market’s growth as burger wrap papers are needed for preparing large-scale banquets and catering services. Additionally, with the rise of luxury cafes in metropolitan cities in India, the market is expanding. These businesses rely on high-quality takeout food packaging papers to produce visually appealing and genuine burgers.

Growth in the Economies of China’s Lower-Tier Cities Propels the Country’s Market Forward

Through up to 2034, the Chinese market for hamburger wrappers is anticipated to expand at a CAGR of 4.80%. Lower-class Chinese cities are seeing economic expansion, which is driving up demand for contemporary food packaging options, such as single-use burger wrappers. Furthermore, in line with international sustainability trends, China’s growing emphasis on sustainability and eco-friendly practices has increased the use of environmentally friendly burger wrappers. The Chinese culture of social media and food photography has also contributed to the market expansion through the usage of aesthetically pleasing burger meals made with wrapping papers. People on social media and food vloggers have taken notice of this topic.

Competitive Landscape in the Burger Wrap Paper Market

The market for burger wrap papers has to be more unified because it is quite competitive worldwide. The key industry participant is always putting different growth plans into practice in order to keep a competitive advantage. To succeed in the cutthroat industry, these players use alliances, inventions, mergers, and acquisitions. The major players are always focused on research and development to give the industry the most cost-effective and efficient solutions.

Here are some of the major players in the global burger wrap paper market: Berry Global, Inc., Delfort Group, Georgia-Pacific LLC, Twin Rivers Paper Company, Hindalco Industries Limited, Huhtamaki Oyj, Mitsubishi Chemical Holdings Corporation, Amcor plc, C. Johnson & Son Inc., Nordic Paper AS, Advanced Coated Products Ltd., Pudumjee Paper Products Ltd., Seaman Paper Company, and Schweitzer-Mauduit International Inc.

Recent Developments in the Burger Wrap Paper Market

·         October 2023: Several major fast-food chains, including McDonald’s, Burger King, and Wendy’s, announced they will use 100% recycled or renewable packaging for their burger wraps by 2025.

·         September 2023: Smurfit Kappa launched a new line of burger wrap paper that is compostable in both home and commercial composting facilities.

·         August 2023: Graphic Packaging International launched a new line of burger wrap paper made from water-based inks and vegetable-based dyes.

·         November 2022: Westrock launched a new line of burger wrap paper made from plant-based materials.

·         October 2022: Elopak launched a new line of burger wrap paper made from post-consumer recycled (PCR) fiber.

·         August 2022: Huhtamaki launched a new line of burger wrap paper made from 100% recycled paperboard.

These insights are based on a report by Ismail SutariaBurger Wrap Paper Market by Future Market Insights.

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