Wipro Consumer Care & Lighting, through its Foods business under the Brahmins brand, has launched “Brahmins Xpress Mix”, a ready-to-cook breakfast range tailored for consumers seeking quick and convenient meal solutions. The new range blends traditional home-style taste with trusted ingredients, enabling consumers to prepare wholesome breakfasts in under 10 minutes while simplifying daily meal decisions.
With the Xpress Mix portfolio, Brahmins aims to cater to the evolving needs of modern consumers who prefer practical and time-saving breakfast options without compromising on vegetarian preferences or taste. The range emphasizes clean-label practices, featuring naturally occurring protein, no artificial enhancements, and preservative-free formulations.
This launch represents a strategic move to strengthen the brand’s presence in the breakfast category, focusing on products designed for everyday consumption. The Brahmins Xpress Mix range includes eight popular Indian breakfast options—Rice Idli, Rice Dosa, Rava Idli, Rava Dosa, Ragi Idli, Ragi Dosa, Upma, and Poha.
Among the offerings, Poha and Upma can be prepared in just three minutes, while the idli and dosa variants can be conveniently made within 10 minutes, catering to fast-paced lifestyles.
Commenting on the launch, Anil Chugh, President of Wipro Foods, highlighted that Brahmins has built a strong reputation over nearly four decades, anchored in trust, purity, and consistent quality standards, supported by a 100% vegetarian manufacturing facility. He noted that the introduction of Brahmins Xpress Mix reflects the company’s focus on structured innovation, automation, and quality systems to meet evolving consumer expectations while staying true to its core values.
Sunny Thomas, Business Head – Nirapara and Brahmins, Wipro Foods, added that the range has been specifically developed for younger consumers looking for easy-to-prepare breakfast solutions that fit seamlessly into daily routines, without compromising on authentic taste.
The Brahmins Xpress Mix range is priced at ₹75–80 for Idli and Dosa packs (200g) and ₹30–40 for Poha and Upma packs (60g). It is currently available across general and modern trade outlets in Karnataka and Kerala, as well as nationally via Swiggy Instamart. The company plans to expand distribution to additional e-commerce platforms and key urban markets, including Bengaluru, Mumbai, Delhi, Hyderabad, Chennai, Jaipur, and Pondicherry in the coming months.
