Alternicq Ltd has partnered with UK-based Pulpex to introduce advanced pulp fibre bottle technology to the Indian packaging market. The exclusive partnership expands Alternicq’s packaging portfolio beyond rigid plastics into renewable fibre-based formats. It also supports the company’s strategy to become a one-stop packaging solutions provider.
The companies will jointly assess the market opportunity for Pulpex fibre bottles across India. Their assessment will cover customer demand, priority categories, regulatory requirements and local manufacturing needs.
Partnership expands sustainable packaging portfolio
Pulpex bottles use sustainably sourced wood pulp and are designed for recycling through household paper and card streams. The bottles feature a sprayed-on inner barrier coating. The coating does not need removal before recycling, according to the companies. The technology also supports existing filling infrastructure and direct-to-shape decoration across FMCG applications.
Alternicq said the partnership will expand its capabilities across formats and materials. It will combine Pulpex’s fibre technology with Alternicq’s manufacturing footprint and customer relationships.
Thimmaiah NP, Managing Director & Chief Executive Officer, Alternicq, said, “We are building a one-stop packaging solutions business of global scale, investing in how we go to market, strengthening our capabilities from design to delivery, and partnering with the world’s leading technology innovators to bring the best solutions to our customers. Our ambition is simple: to provide every format, every material and every solution a customer needs, under one roof. By integrating innovative, sustainable materials and advanced packaging technologies into our rigid plastic packaging portfolio, we are expanding our capabilities to meet evolving customer needs across FMCG segments. Our partnership with Pulpex marks a significant step in this journey, bringing sustainable pulp fibre bottle technology to India and expanding the possibilities of what packaging can be.”
Pulpex technology targets fibre bottle production
The agreement will also evaluate site and equipment requirements for local manufacturing. The companies aim to establish a foundation for producing fibre bottles at scale.
Sandy Westwater, Chief Executive Officer, Pulpex, said, “Alternicq is exactly the manufacturing partner this technology needs. The significance of this announcement goes well beyond market entry. It brings together a UK technology platform that has moved from innovation to industrial reality and India’s leading packaging manufacturer, with the capability, the customers and the ambition to deliver renewable packaging at scale — making a material impact on our environment by reducing CO₂ emissions and, critically, removing plastic waste on land and in our oceans. Granting exclusivity for India, the GCC and the potential to expand the agreement to Australia, reflects our confidence in Alternicq’s capability and in the opportunity these markets represent. Together we are laying the foundation for fibre bottle production at scale in some of the most attractive packaging markets in the world.”
Alternicq strengthens global packaging capabilities
Alternicq operates 29 manufacturing facilities across India and serves more than 1,000 customers. Its portfolio includes preforms, containers, closures, pumps, dispensers, cartons, labels and leaflets.
Scott Winston, Managing Director & Chief Science and Sustainability Officer, Pulpex, said, “India is one of the most important consumer markets in the world and a natural destination for the next phase of Pulpex’s growth. This partnership demonstrates the strength of our model. We have developed and industrialised a breakthrough packaging technology in the United Kingdom and are now deploying that capability through India’s leading packaging manufacturer, with exclusive rights across India, the GCC and potentially the Australian market as well.”
