Hershey India, a leading global snacking and confectionary company, has launched a new digital campaign, ‘Slurp Up the Fun’, with the introduction of Cashew Butterscotch Ice Cream Flavor Milkshake.
The brand has curated a novel blend of cashew nuts and butterscotch ice cream flavour, based on latest consumer trends and research for distinctive and exotic Milkshake flavours. Ankit Desai, marketing director, Hershey India, shared his insight on the new campaign, “Summers make an ideal time for consumers to indulge in Milkshake and HERSHEY’S delectable range of Milkshake make it a delightful summer quencher. The upbeat digital creative celebrates all things fun, thereby urging consumers to ‘Slurp Up the Fun’ with our range of exciting milkshake flavors.
” According to the company, the campaign, ‘Slurp Up the Fun’, is designed to resonate with consumers of all age groups.The digital film opens with a group of kids who seem bored and tired and are then directed to the range of HERSHEY’S Milkshake by their mother. Hershey India has activated a strong digital media plan across social media platforms, YouTube and OTT to promote the campaign.
