ITC Foods launched its first millet cookies as part of Sunfeast Farmlite. Millets are now seen by experts as foods of the future.
ITC Mission Millet powered by a strategic 3 pillar model that encompasses development of a ‘good-for-you’ product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets. The launch of Sunfeast Farmlite Super Millets Cookies is in conjunction with ITC Mission Millet initiative. Available in two variants – Multi Millet & Choco-chip Multi Millet, the millet cookies are made from a blend of millets, including ragi, jowar (sorghum) and contains no added maida. The cookies are a source of iron, protein and fibre.
Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant adds a touch of indulgence. Both the variants have perfectly balanced the two key elements of taste and nutrition, making them a great snacking option for consumers. ITC Foods already offers a range of millet-based products such as Aashirvaad multi-millet mix, Aashirvaad ragi flour, Aashirvaad gluten-free flour etc. Going forward, ITC is looking to expand its millet-based product portfolio with a slew of tasty and nutritious offerings across many segments.
Both variants of Sunfeast Farmlite Super Millets Cookies come in packs of 75g, and are priced at Rs. 50 per pack. They are available in retail stores across Mumbai, Pune, Ahmedabad, Delhi + NCR, Kolkata, Chennai, Coimbatore, Hyderabad, Bangalore Kerala and ITCStore.in. The product will soon be available on e-commerce and quick commerce platforms as well.
