Home News/PR Chupa Chups unveils an innovative ‘Shape of Fun’ campaign introducing Cat, Feet, and Crawler Jelly Shapes

Chupa Chups unveils an innovative ‘Shape of Fun’ campaign introducing Cat, Feet, and Crawler Jelly Shapes

by Food Drinks Innovation

~The new fun-shaped Jellies from Chupa Chups will get your taste buds to dance~

Chupa Chups, one of the most iconic confectionery brands from the house of Perfetti Van Melle, has once again dialed up its quirk quotient with the introduction of three New whacky shapes- Cat, Feet, and Crawlers, as an addition to its Sour jelly portfolio. The brand known for its spontaneous and cheeky fun has also launched an exclusive campaign Shape of Fun to bring alive the new shapes. The campaign dials up further on the brand’s global philosophy of Forever Fun which manifests into a strong call to action and positioning in the form of Kabhi Ruke Na Fun for India.

Known for its Sour sanded & playful offerings, Chupa Chups continues to redefine the confectionery experience, this time with the launch of distinctive flavours in playful shapes and eye-catching packaging. The dual-coloured jellies, infused with sour taste and prank-inspired shapes promise to elevate the consumption experience. The assortment includes 3 New Bags – one for each shape Rockat, CrazyFeet & Crawlers, available in a wide range of flavors across the 3 packs Watermelon, Orange, Strawberry, Cola, Lime, Apple, and Blackcurrant flavors. It boasts of a vibrant combination promising a burst of creativity and fun in every bite, offering 3 shapes, 7 flavors, and 9 vibrant colors. Each pack is priced at Rs 10 for General Trade. Bigger packs for Organized Trade are also expected to hit the market soon.

The launch is being supported with an exclusive TV and digital campaign hitting the screens nationwide in March.

Conceptualized by Ogilvy, it opens in a karate class, in which the New Chupa Chups shapes are brought alive through a set of dramatic sequences. Packed with some unexpected twists and moves, the drama is around New Shapes that set the crescendo for Fun and trigger some delightful madness amongst kids and teens.

Culminating with a twist where the puzzled Sensei also finds himself swept up in the frenzy, the vibrant ad promises to captivate everyone, nudging them to keep having Fun.

Link to the new TV campaign film – New Chupa Chups Jellies- Choose your Shape of Fun! – YouTube

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