Catch Salt and Spices, a brand from DS Group, has expanded its Catch Sprinkler portfolio with the launch of several new-age and regional seasoning variants. The move aims to strengthen the brand’s presence in the growing packaged seasoning and convenience food segment across India.
The newly introduced range includes pizza pasta seasoning, chilli flakes, oregano, magic masala, mixed herbs, Jeeravan (Poha Masala), and Podi Masala. Designed for modern and experimental consumers, the expanded portfolio caters to the rising demand for convenient, flavourful, and easy-to-use cooking solutions in metro as well as Tier 2 and Tier 3 markets.
According to Sandeep Ghosh, Business Head, Catch Salt & Spices, DS Group, the expansion reflects the company’s focus on evolving consumer preferences, flavour innovation, and premium yet accessible offerings. The products are available across general trade, modern retail, e-commerce, and quick commerce platforms nationwide.
Launched in 1987 with its table-top salt sprinkler, the Catch brand has grown into a major player in the Indian spices and seasoning market, offering over 140 variants and 330 SKUs across nine categories. The company continues to strengthen its market reach through digital marketing, modern trade expansion, and consumer-focused product innovation.
Ref: thewire
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