A lively campaign captures the warmth, energy, and togetherness of Telugu homes with the thought ‘Freedom tho intinta, No.1 Vanta’
Hyderabad: 14th April, 2026: Freedom Refined Sunflower Oil, one of India’s leading edible oil brands, has launched its new TV ad featuring popular actor Siddu Jonnalagadda. The campaign brings alive the vibrant essence of kitchens in Telugu households across Telangana and Andhra Pradesh, where cooking is not just a routine but a celebration of family, flavour, and togetherness.
Set in a lively household, the ad showcases Siddu Jonnalagadda at the heart of the kitchen, fully involved in the cooking experience with his family. As multiple dishes come together, he cooks, tastes, and effortlessly breaks into a playful song, bringing his signature energy and charm to the space. The kitchen becomes a hub of laughter, conversation, and shared joy, reflecting the spirit of a typical Telugu home. The peppy music, the catchy jingle and the soulful visuals makes the people get involved and experience the nostalgia of delicious home cooked delicacies.
Built around the catchy and relatable line, ‘Freedom tho intinta, No.1 Vanta,’ the campaign reinforces Freedom Refined Sunflower Oil’s strong connect with households across the region. It highlights how the brand continues to be a trusted choice that makes every day cooking special and brings families closer through meaningful moments.
Freedom Refined Sunflower Oil goes through 101 quality checks and advanced refining processes to ensure purity, consistency, making it an ideal partner for daily cooking. Freedom Refined Sunflower oil is fortified with Vitamins A & D. It always urge consumers to ‘cook more with less oil’ giving users a unique combination of health with good taste.
“Kitchens are at the heart of every home, especially in Telugu households, where cooking is deeply emotional and brings families together. This campaign captures that energy in a refreshing and entertaining way. With Siddu Jonnalagadda, we bring alive a relatable and engaging narrative that reflects the joy of everyday cooking while reinforcing Freedom refined sunflower oil’s strong bond with consumers.” said Mr. P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India Ltd.
According to Mr. Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India Ltd. added: “Freedom Refined Sunflower Oil has grown to become the country’s favourite sunflower oil brand by listening to what people truly like. By partnering with Siddu Jonnalagadda, we try to get even closer to households in the Telugu states. Our new ad uses a catchy jingle, playful music, succulent food and a lively family environment celebrating the trust these families have and the happy memories they create while sharing a delicious meal cooked in Freedom Refined Sunflower Oil.”
