Haldiram’s, India’s traditional sweets and snacks major, has unveiled its latest festive campaign, “Teej ki Meethi Lehar,” celebrating Teej – the festival that honours the arrival of monsoons and the lasting bond of love and tradition.
On the special occasion, Haldiram’s has curated a special range of Ghewar and Feni gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. The festive spread radiates indulgent flavours through specialties like Malai Ghewar, Kesar Ghewar, Kaju Cream Ghewar, Rose Ghewar, and White and Kesar Feni.
Speaking about the campaign, Kailash Agarwal, President – Retail QSR, Haldiram’s, said, “Celebrating Indian cultural heritage and year-long festivities through our signature creations remains a norm for us all at Haldiram’s. Our ‘Teej ki Meethi Lehar’ is dedicated to the happiness and togetherness that Teej brings. We’re excited to spread happiness among our customers and their dear ones through these thoughtfully curated festive hampers.”
The specially curated hampers and Ghewars can be availed of at all Haldiram’s stores and restaurants, on the official website, and for delivery through Zomato.
