Kopiko, the World’s No.1 coffee candy, proudly announces the launch of an exciting new series of snackable creatives starring cricket legend MS Dhoni. Aptly titled the ‘Kopiko-Chaba-Moment’ this series amplifies the Kopiko ‘Chaba’ campaign, which was launched earlier this year.
The ‘Kopiko Chaba Moment’ comprises of a series of five short format videos highlighting the versatility of Kopiko in energising and inspiring us throughout the day. Each moment presented by MS Dhoni in his signature style is a delight to watch as he illustrates how the invigorating taste of Kopiko candy, infused with real coffee, enhances his focus and inspiration.
Expressing his enthusiasm on the launch of ‘Kopiko Chaba Moment’ series, MS Dhoni remarked, “Kopiko has been my favourite candy and its real coffee keeps me energised and focused throughout my hectic day. I’m confident that these engaging short videos, which are inspired from my real life, will resonate with my fans. In one of these, I will be seen as a biker giving riding tips and in another, I am giving survival strategies for endless work-from-home calls.”
Sonal Dabral, Founder of Tribha and the creative mind behind this campaign, stated, “I truly enjoyed crafting these bite-sized videos to showcase everyday occasions of Kopiko’s consumption and emphasize its core benefits. It was a pleasure working with MS Dhoni. His disarming charm means the audience attention and engagement with Kopiko is guaranteed.”
Rituraj, Head of Marketing at Mayora India, explained the rationale behind adopting this format, stating, “We have seen consumers shift towards digital platforms and their attention span has also reduced. We have devised these reel-format videos to adapt to this change. This campaign leverages the expansive reach of YouTube and aims to connect with our diverse audience, particularly the younger demographic.”
