Ben’s Original™ brand, proudly part of Mars and a trusted name in kitchens for more than 75 years, is redefining mealtime convenience with the launch of two exciting product innovations in the United States and Canada: Ben’s Original™ Single-Serve Cups and expanded flavors in the Ben’s Original™ Street Food line. These new offerings are designed to meet the needs of today’s busy consumers who crave options that are tasty, healthy, and accessible, with the quality and flavor Ben’s Original fans know and love.
Ben’s Original Single-Serve Cups: A Modern Take on Mealtime Convenience
According to NC Solutions, 75% of US adults report eating meals on-the-go either “sometimes” or “always”, which can make it difficult to incorporate healthy options into busy schedules. New Ben’s Original Single-Serve Cups are the perfect solution to mealtime dilemmas, providing a portable, microwave-ready option that delivers great-tasting rice in just minutes. Ideal for snacks, sides, or as a base for any favorite meal, these compact cups bring convenience and flavor to the table — no matter how hectic the day.
The new Single-Serve Cups come in four versatile flavors:
- Jasmine Rice: A classic, aromatic rice that goes with everything. With no added salt, Jasmine Rice Single-Serve Cups are the ideal base for any meal.
- Spanish Style Rice: Bursting with bold flavors from tomato, bell peppers, spices, and more, this zesty and wholesome option is perfect on its own or paired with your favorite meal.
- Fried Rice: This globally inspired favorite makes a delicious snack or light meal anytime. The flavor is kicked up with tamari soy sauce and aromatics, along with peas and carrots.
- Roasted Chicken: Always a family favorite, this savory and comforting flavor features real chicken ingredients, garlic, onions, and parsley, delivering authentic flavor without the extra salt.
“With the rise of busy, on-the-go lifestyles, it’s no surprise that more than half of Gen Zer’s are looking to try products that make cooking more convenient1,” said David Jacobs, Vice President of Marketing at Mars Food & Nutrition North America. “Our new Single-Serve Cups take the hassle out of meals and snacks, providing a delicious, filling option that makes creating healthy eating easier than ever.”
Ben’s Original Street Food: Bold Flavors, Global Inspiration
First introduced in 2024, Ben’s Original Street Food has quickly become a fan favorite for those short on time but craving a tasty dish. Now, the line is expanding with two new flavors:
- Ben’s Original™ Street Food Honey BBQ Flavored Rice with Chicken – Sweet, smoky, and packed with protein, beans and vegetables.
- Ben’s Original™ Street Food Teriyaki Style Rice with Chicken – A savory and satisfying blend with a touch of real sweet pineapple.
Ready in just 90 seconds, each bowl is packed with up to 13g of protein and 8g of fiber per serving — providing a balanced and flavorful solution for weeknight dinners, office lunches, or any time hunger hits.
Be an After School Hero: Ben’s Original Continues Its Legacy of Better Food and Stronger Communities
Ben’s Original has a long history of delivering tasty, healthy and accessible food to households across North America. As part of its commitment to supporting communities, Ben’s Original is continuing its “Be an After School Hero” program benefitting No Kid Hungry®, a national campaign to end childhood hunger in America. From July 1 to September 30, 2025, for every $1 spent on Ben’s Original products, $1 will be donated to No Kid Hungry, up to $250,000, which can help provide 2.5 million meals* to kids in need. This marks the fourth year of the partnership, with the total commitment to No Kid Hungry totaling $1 million since 2022. To learn more, explore products, and get recipe inspiration, visit BensOriginal.com and follow the brand on Instagram, Facebook, and Pinterest.
