MiracleMe, the world’s first company specializing in orally dissolving plant-based nutrition, is proud to announce the launch of its innovative products tailored to enhance health and wellness through a seamless blend of nature and technology. This marks a significant step in addressing the global challenge of micronutrient deficiencies that affect over two billion people.
Founded by Maithreye Murali Reddy, a visionary leader with over a decade of industry experience, MiracleMe aims to transform everyday health into a simple, enriching experience. “Our products are designed not just to supplement diet but to integrate wellness into daily life effortlessly,” said Murali. The new product line features unique dissolving powders, rich in the natural goodness of fruits and vegetables, free from sugar and preservatives, and crafted to the highest quality standards including ISO certification, USFDA standard manufacturing, and WHO GMP manufacturing practices.
MiracleMe leverages a never done before in this sector- a channel presence model, with direct-to-consumer effectively reaching its audience through physical and online channels, including major platforms like Amazon, Flipkart, and Jiomart. This approach has fostered a strong community, encouraging consistent wellness practices among its users.
Since its inception in 2023, MiracleMe has quickly ascended in the burgeoning Indian Nutraceutical market, projected to reach approximately $18 billion by 2025. The company’s rapid growth trajectory includes partnerships with prominent health and wellness chains and an ambitious expansion into international markets such as the United States, the Middle East, and Southeast Asia in the upcoming quarters.
Further expanding its innovative edge, MiracleMe plans to introduce new product segments designed for women and children, ensuring comprehensive family wellness. “Beyond products, we’re crafting a lifestyle revolution—a holistic commitment to change,” Murali added.
