Mother Dairy Fruit and Vegetable Pvt Ltd said it has launched more than 15 new products for the summer season this year. The new product line-up for this year includes a ready-to-consume custard, two cold coffees and more than 10 ice cream variants. In addition, the company has enriched its Nutrifit curd offering with Vitamins A & D, Mother Dairy said in a statement.
The newly introduced range will be available across major markets of the company through both traditional and new-age distribution channels. Manish Bandlish, Managing Director of Mother Dairy, said, “Given the diversity and evolution being witnessed in the needs and preferences of our consumers, we have embarked upon a journey to tap into new product spaces and categories.
” In the next three years, he said the company aims to introduce more than 100 new products in order to reaffirm its position as one of the leading and consumer-centric dairy players in the industry.
