FunctionalBeverages

Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …

Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit …

Mr. Parimal Shah, Founder, Cherise India The intense summer heat has a way of completely draining your energy before your day even really begins. Waking up to immediate humidity or …

Mr. Parimal Shah, Founder, Cherise India Healthy living is often associated with balanced meals, regular exercise, and mindful habits. Yet one important aspect of wellness frequently goes unnoticed: the beverages …

India may still run on chai, but the country’s tea habits are becoming far more adventurous. From wellness brews and kombucha to fruit-infused ready-to-drink teas, consumers are increasingly looking beyond …

Mingle Mocktails is bringing a fresh, feel-good twist to summer sipping with the launch of its new Mingle Mood four-flavor variety pack, featuring Berry Lemon Bliss, Serene Citrus Spritz, Juicy …

Death Wish Coffee Co., the #1 selling Fair Trade and #1 Organic coffee brand in the United States, is turning up the dial on the coffee category with the official …

The global oat smoothie drinks market is rapidly evolving from a niche plant-based category into a mainstream functional beverage segment. According to the latest market intelligence by Marketintelo, the global …

According to Growth Market Reports, the global premium non-alcoholic spirit market size reached USD 652 million in 2024, with a robust year-on-year growth trajectory. The market is expected to expand at an impressive CAGR …

Avvatar brand launches ready-to-drink protein cold coffee in a distinctive octagonal pack offering ergonomic grip, and a modern, premium feel. Parag Milk Foods Ltd under its sports nutrition brand Avvatar, …