Aware of the growth of the food market in the Middle East, the company is exhibiting a complete range of products from the Amazon Rainforest at the event
Concepta Ingredients – the Sabará Group’s business unit specialising in providing natural solutions for the food and beverage industry – will be present at the 1st edition of Gulfood Green, held in Dubai, United Arab Emirates, between 24 and 26 September. Considered one of the most important in the Middle East, the event brings together experts from all over the world to exchange knowledge on subjects such as food systems, sustainability, agro-technology and solutions that go from the field to the plate.
“The Middle East and North Africa have become a very important markets for our business, and taking part in global events in the region, such as Gulfood Green, has become a must”, says Juliana Camillo, Concepta Ingredients’ executive in charge of new business development in the region. “Just as in previous years, when we took part in Gulfood Manufacturing, we’re going to show the world our products from the Amazon Rainforest, always seeking to valorise what is being made in our country, by a company with 100% Brazilian expertise”, she adds.
The great novelty prepared by Concepta Ingredients for the event is the Arboreto Premium Protein range, with the highlight being the plant-based protein active PRO 1000G. Derived from the extraction process of sesame oil, a plant native to tropical Africa and Asia and introduced to Brazil by the Portuguese in the 16th century, the product has characteristics that make it an excellent nutritional profile, as it is rich in protein, fiber, calcium and a source of essential amino acids.
PRO 1000G offers more than 40g of protein per 100g of product, which provides a prolonged feeling of satiety. It is also rich in magnesium, calcium and potassium in significant quantities. As it is gluten-free, it is an option for intolerant individuals looking for a healthy diet rich in fiber.
Another highlight is Arboreto Premium Protein PRO 1000GB, which brings together in an innovative way the benefits of sesame, derived from the upcycling process of oil extraction, and babaçu, an ingredient of Amazonian origin and part of Concepta Ingredients’ Bio Abundance program, which aims to promote the sustainable use of natural resources and the development of the communities involved. The new product is ideal for use in pasta, bakery items, snacks, cereals and hot drinks.
“Consumer interest in alternative flours is growing, driven by nutritional benefits such as the fact that proteins contribute to satiety and muscle mass gain”, says André Sabará, commercial director at Concepta Ingredients. He points out that the company is always looking to innovate to surprise customers in the plant-based market and, this time, Arboreto Premium Protein PRO 1000GB stands out not only for its culinary versatility, but also for its positive socio-environmental impact. “To give you an idea, for every 20 tonnes of flour sold, we generate an income of R$12,500.00 per family. At our current supplier alone, there are 24 families impacted on 15,000 hectares”, he concludes.
Bio Abundance Program
Concepta Ingredients launched the Bio Abundance Program in 2022, responsible for contributing to the indirect maintenance of more than 580,000 hectares of native vegetation, spread across the Amazon, Cerrado, Caatinga and Atlantic Forest biomes. The initiative is based on five pillars: connecting people in a virtuous value chain between the wealth of the forest and the market; conserving the standing forest; respecting the peoples and communities that inhabit it; encouraging the use of ingredients from Brazilian biomes; and promoting socio-economic inclusion and reducing social inequality.
The program recently gained a platform (www.bioabundancia.com), where customers and partners can get more information and keep up to date with the species and impact figures involved in the initiative.
