With hints of sweet strawberry and tart lemonade, the iconic brand’s latest innovation will snap Americans into a summertime state of mind
The KIT KAT® brand is giving fans another reason to celebrate summer with a new, limited-edition flavor – the KIT KAT® Pink Lemonade Flavored Bar. Classic, crisp wafers wrapped in a pink lemonade flavored creme – this new flavor delivers a refreshing taste experience with unexpected hints of strawberry. Whether you’re ready to unwind on a sandy beach or chill out in the backyard, the delightful KIT KAT® Pink Lemonade Flavored Bars will snap candy lovers of all ages right into a sunshine bliss.
With the rollout of the Pink Lemonade flavor, the KIT KAT® brand is shaking up the candy aisle by adding flavors that KIT KAT® fans want. This limited-edition offering further proves the brand’s dedication to innovation, catering to the tastes of Gen Z and Millennials as more than 93% express a preference for Pink Lemonade treats. Fans can begin looking for it on store shelves nationwide, starting May 17, 2024.
“Creating new, unexpected flavor experiences for our KIT KAT® fans is at the core of what we do,” said Hilary Long, KIT KAT® Brand Lead. “The KIT KAT® Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun.”
Available nationwide in standard and king sizes, KIT KAT® Pink Lemonade Flavored Bar joins the brand’s impressive list of exciting, and sometimes unexpected, flavors including Chocolate Frosted Donut, Mint + Dark Chocolate, Birthday Cake and more.
