Rajdhani Foods, a name synonymous with quality and tradition, has launched a mouthwatering new campaign featuring Bollywood filmmaker Karan Johar and actor Ananya Panday to promote their flagship product, Rajdhani Besan. This collaboration brings the brand’s culinary legacy to life, spotlighting the versatility and nostalgia of this Indian kitchen staple.
The ad campaign blends the magic of food and Bollywood. Set on a lively film set, Johar calls for a break during a shoot and requests Pakode—a dish that has been a go-to for rainy days and family gatherings across generations. In a playful exchange, Ananya Panday cheekily remarks that Pakode without rain is incomplete. True to his larger-than-life style, Johar creates artificial rain on set, and the duo indulges in crispy, golden Pakode made with Rajdhani Besan.
“At Rajdhani Foods, we believe food is at the heart of every Indian celebration, big or small,” shared Chetan Jain, Managing Director at Rajdhani Besan. “This campaign captures that sentiment, showing how a simple dish like Pakode can create joy and bring people together, all while emphasizing the role of high-quality ingredients like Rajdhani Besan.”
Founded in 1966, Rajdhani Foods has been a trusted name in Indian households for nearly six decades. Renowned for their premium-quality besan—used in dishes ranging from crispy fritters to festive sweets—the brand has become a staple in kitchens across the country. Today, Rajdhani Foods offers a wide array of products, including makhana, sabudana, roasted chickpeas, and nutritious breakfast cereals like Instant Oats and Choco Flakes.
The ad underscores the importance of using quality ingredients like Rajdhani Besan to create dishes that are not just delicious but deeply rooted in tradition. Whether it’s the crunch of perfectly fried Pakode or the melt-in-your-mouth texture of Besan Laddoos, the brand’s besan promises consistent results that home chefs and professionals can trust.
This campaign marks a fresh approach to food marketing, combining Bollywood’s charm with India’s culinary heritage. Karan Johar and Ananya Panday bring their personalities to the forefront, creating a narrative that’s as relatable as it is entertaining. The ad taps into India’s deep emotional connection with food, reminding audiences of the simple pleasures of life—like sharing hot Pakode on a rainy day.