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Global food and beverage giant PepsiCo has expanded its presence in the fresh food segment with the U.S. launch of Alvalle Gazpacho, a ready-to-eat refrigerated soup made from vegetables and extra-virgin olive oil. The launch marks another strategic step in PepsiCo’s efforts to diversify beyond its traditional snack and beverage portfolio while strengthening its position in the rapidly growing chilled and meal-adjacent food category.
Designed for today’s convenience-driven consumers, Alvalle offers a ready-made cold soup that can be enjoyed as a light meal, snack, or accompaniment to everyday dining. The product caters to increasing consumer demand for foods prepared with simple, recognizable ingredients that fit seamlessly into busy lifestyles.
A Traditional Mediterranean Recipe for Modern Consumers
Inspired by the classic Spanish gazpacho, Alvalle combines sun-ripened tomatoes, cucumbers, peppers, and extra-virgin olive oil to create a chilled soup rooted in Mediterranean culinary heritage. The product delivers the authentic taste of traditional gazpacho in a convenient, ready-to-eat format, making it suitable for on-the-go consumption without compromising on freshness or quality.
Commenting on the launch, Pol Codina, Senior Vice President and General Manager of Food Ventures at PepsiCo, said, “Alvalle meets a very real consumer need—people want food made from recognizable ingredients that fits into their everyday lives. As we expand our portfolio, we are focused on bringing more real, ingredient-forward foods into everyday eating occasions.”
Responding to Changing Consumer Preferences
The introduction of Alvalle reflects broader shifts in consumer eating habits, with growing demand for refrigerated meal solutions, fresh ingredient-based foods, and convenient products that support healthier lifestyles. The chilled grocery aisle has also become an increasingly important destination for shoppers seeking premium and innovative meal options.
PepsiCo views the launch as part of its long-term strategy to expand into evolving eating occasions while addressing consumer demand for high-quality, ready-to-enjoy foods.
Marisa Perez, Senior Vice President and General Manager of Fresh Experiences Portfolio at PepsiCo Foods U.S., said, “The way people eat continues to evolve, and we’re seeing growing demand for foods that combine convenience, quality and great taste. Consumers are looking for simple, delicious options that fit seamlessly into their everyday lives, and Alvalle helps us meet them where they are today. Whether it’s an addition to a busy weekday lunch, an afternoon snack or a casual summer gathering, Alvalle offers a ready-to-enjoy option made with quality ingredients.”
Available Through Whole Foods Market
Alvalle Gazpacho is now available at select Whole Foods Market stores across the United States. The retailer’s strong reputation for premium-quality and natural food products provides PepsiCo with an ideal platform to introduce the brand to consumers seeking fresh, refrigerated meal solutions.
With the launch of Alvalle in the U.S., PepsiCo continues to broaden its fresh food portfolio, reflecting the industry’s growing focus on convenience, quality ingredients, and innovative refrigerated offerings that align with modern consumer lifestyles.
